They ought to do is build a human machine that is capable of giving their company direction. You need to spend time developing leaders, developing teams and including a training and development budget so people get new skill sets.
The third thing is to look deeply at your philosophy of operating your business and update it. Today’s business environment transparent, it is inclusive it is open. Don’t create a strategy and not tell anybody. I don’t organize a department without talking to people who are working in the department. And the generation that is coming (into the workforce) will not work in the ancient environment of most produce businesses. This generation wants to know where the business will be in five or ten years and it wants to know what schools you are going to send me to make more capable this year.
2:26 pm. Karst: Do you think it Is it important for produce marketers to be a part of the social media scene? How do you use Facebook and Twitter – and where can readers find you in that space?
2:27 p.m. Krivanek: The best place to find me is Linkedin and my website (www.krivanekconsulting.com). In terms of the industry social media is an evolving and exciting medium and definitely has its place as a component of a marketing program. Facebook is particularly effective for marketers who have a consumer focused product. People love finding recipes and tips. It also helps growers “tell their story” to a wider audience. Linkedin is terrific for professional networking and discovering the background and qualifications of an individual. It is also a great forum for discussion groups with people of like mind.