Chilean grapes ready for fast and furious end?

03/29/2010 11:04:28 PM
Tom Karst

Diversification of Retail Ads As Chilean imports continue to be limited there is a noticeable increase in the diversification of fruit produce advertisements compared to 2009. Red delicious apples, avocados, clementines, grapefruit, mangoes, navel oranges, and pineapple all saw a jump of at least 1,000 stores over 2009 this week.

In the final full week of Lent many stores still had seafood specials along with early Passover food items. Potted spring flowers, cut daffodils and early Easter lilies were featured by the floral departments. Strawberries, avocados, red delicious apples, baby carrots and zucchini squash were the top five overall produce items this week.

Asparagus, red bell peppers, and russet potatoes rounded out the top five vegetable items while mangoes and pineapple completed the top five fruit. The top five fruit items accounted for 58% of all fruit ads this week. Fruit ads were up 15% from the previous week. The top five vegetable ads accounted for 54% of all vegetable ads. Vegetables ads were up 7% from the previous week. Overall produce ads this week were up 11% from the previous week.

The major ad items in the fruit category this week that were lower in price than last year included navel oranges at 2%, pineapple at 13%, avocados at 17%, and red delicious apples at 18%. Cantaloups were the highest compared to last year at 27% higher with strawberries at 6% and mangoes at 9% higher.

Of the vegetable items heavily advertised this week that were higher in price than last year included zucchini squash at 5% and mushrooms at 7%. Sweet potatoes were 21% lower than last year while russet potatoes in a 5 lb bag were 17% lower, with baby carrots at 8% and asparagus 5% lower than last year. As used here, major ad items are defined as being regularly surveyed produce items that were featured in 3,000+ stores for the week.


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