Cooking as hobby and dating technique: Japanese men take to kitchen

12/06/2010 01:37:37 PM
Tom Karst

Conclusion:  Overall, it would appear that men are taking a more active role in the kitchen and enjoying it. Even though most of the younger men (20’s and 30’s) say that they never saw their fathers in the kitchen, they feel that it has become an important skill to have in a relationship and in life. The older men as well seem to be responding positively to the activity of cooking class/cooking at home and enjoy the new skill set. As men begin to take more interest in cooking, marketing to this new demographic may become more and more important. While women have always been the main target of food marketing efforts, this will change as men step into the apron and take a bigger role.

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