More good news for U.S. apple (and pear) exporters. This USDA FAS annual report on the EU-27 outlook suggests production and marketing of apples, pears and grapes is down in 2010-11. This is especially good news for Southern Hemisphere exporters, but U.S. fruit marketers may find substantial benefit as well.
From the report:
Report Highlights: The EU-27 is one of the world’s leading producers and consumers of apples, pears, table grapes, and concentrated apples juice (CAJ). Due to unfavorable weather conditions in major EU producing countries production of apples, pears, and table grapes is estimated to decline significantly in MY 2010/11. The lower availability of fresh fruit is expected to raise prices for apples, pears and, to a lesser extent, for table grapes. The smaller supply of apples will also lead to decreased production of CAJ during the same period. The majority of fresh fruit trade occurs within the EU-27.
However, significant imports from non-EU countries, mainly the southern hemisphere, take place during the off season. As a result of reduced domestic supply, imports in MY 2010/11 are expected to increase for apples, pears, and table grapes. Commercial apple production in MY 2010/11 is estimated at 9.8 MMT which is a decrease of 11 percent compared to the previous marketing year; commercial pear production at 2.2 MMT, which is down by 14 percent. In MY 2010/11, table grape production is estimated to decline by 5.6 percent compared to the previous MY and will reach 1.9 MMT.
Apples In all EU member states (MS), apples are the most popular fruit. Commercial apple production in MY 2010/11 is estimated at 9.8 MMT, which is a decrease of 11 percent compared to the previous marketing year. The decrease is largely the result of cool and moist weather conditions during blossoming.
Fruit quality is expected to be good for the most part but fruit diameter is smaller than usual. Non-commercial apple production in MY 2010/11 is forecast to be 11 percent higher because of the rebound in production in Germany. Lower stocks, decreased domestic production, and very low levels of CAJ stocks improved apple market conditions significantly compared to MY 2009/10. For MY 2010/11 EU-27 imports are estimated to rebound due to attractive prices within the EU. Almost 90 percent of EU-27 apple imports come from southern hemisphere suppliers.