"Fresh only" is a non-issue - The Packer

"Fresh only" is a non-issue

06/01/2009 08:32:52 AM
Tom Karst

Back from the sun-filled weekend, we pause to consider the news from the world of fruits and vegetables. A Russian contact told me this morning that a major importer has filed for bankruptcy. We’ll try to have more on that later in the week.

As I read the Perishable Pundit this morning, I note that Jim asks the question, “Why not fresh?” in the dialogue about the national promotion board. I’ve raised the “fresh” question before in comments about the Produce for Better Health Foundation, and one comment in the Fresh Talk blog occasioned this response from John Sauve, of the Swardlick Marketing Group. This column was published in the Dec. 15 issue of The Packer:

In defense of eating frozen fruits and vegetables
    John Sauve, Swardlick Marketing Group
    In a recent Fresh Talk (
www.freshtalk.blogspot.com) blog item, National Editor Tom Karst reported on a Mintel forecast that frozen fruits and vegetables are likely to experience a significant increase in consumption over the next few years.

    Good news for the produce industry... and the health of Americans.

    However, to that report Tom added the following comment: "Frozen may have its advantages, but it has one clear disadvantage -- it is a second-rate product compared with fresh. Consumers will always prefer fresh over frozen, no matter how many new ‘innovative freezing technologies' are rolled out. End of discussion."

    End of discussion?

    I hope not, Tom. Unless of course you don't want anyone to offer a slightly different perspective than yours about frozen fruits and veggies being second rate to fresh.

    Frozen is different than fresh, yes, but not second rate. And by the way, the produce industry (including the growers, farmers, processors, suppliers, The Packer, etc.) can't afford to denigrate any form of its magnificent products that consumers need to triple in consumption to reach their recommended daily dose of our beautiful array of colors.

    Fresh, frozen, canned and dried all can and must play a valuable role in the healthy lifestyles and needs of people.
    Now, in support of frozen, I won't say anything that might imply frozen superiority versus fresh -- even relative to the finding that frozen could possibly be more nutritious given the ongoing oxidation of fresh in the produce department (oops, that one slipped out!).

Prev 1 2 3 4 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight