Green Friday: The tragedy of Haiti and a sustainability standard for California winemakers

01/15/2010 10:41:20 AM
Tom Karst

"Fundamentally this program is about improving California," he said. "If you as a company trumpet yourself as sustainable when your performance is quite low, then it's up to the marketplace to call you out."

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I think the approach used by winemakers -  a big tent, fairly modest program for sustainability with the hint  silver, gold and platinum certification levels – is the most pragmatic and time-sensitive approach to this issue. The soon fresh produce marketers get in place a credible sustainability certification – now matter how limited the "metrics" are to start with – the better off the idsutry will be.

FYI: Here is a report by Five Winds International  – the consulting company that helped created the wine standard – about retailers and sustainability.

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