Industry not feeling charitable for promotion board

11/10/2009 04:07:05 PM
Tom Karst

Well, all that is water under the bridge for now.

Perhaps the focus on building consumption will return with force to the industry’s forefront in a few years, when the issues of food safety and traceability have been dealt with decisively.

Perhaps then the industry will be more “charitable” toward the concept of mandatory generic promotion.


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