It is exciting to hear that the USDA finally announced the Healthy Incentive Pilot program. The Packer will have some reaction coverage next week; I'm sure Lorelei and others are anxious to weigh in on this. Here is what the USDA has said so far about its plans, in the press release below. . For a first take, I like the design of the plan, cutting the cost of fruits and vegetables by about one third - a substantial incentive.
SNAP Recipients to Receive Incentives for Healthy Eating
WASHINGTON, Aug. 19, 2010 – Agriculture Secretary Tom Vilsack today announced that Hampden County, Mass., will conduct the first-ever Healthy Incentives Pilot (HIP) – an incentives-based program to empower low-income Americans to eat more fruits and vegetables. The 2008 Farm Bill authorized $20 million to research whether incentives for participants in the Supplemental Nutrition Assistance Program (formerly the Food Stamp Program) will increase their purchase of healthful foods.
"This pilot project will empower low-income Americans to eat more nutritious food and has the potential to strengthen the SNAP program that serves as a critical safety net to the most vulnerable in our society," said Agriculture Secretary Vilsack. "Increased consumption of fruits and vegetables, especially in the place of higher calorie foods, can help move America towards healthier lifestyles and a healthier future."
The Healthy Incentives Pilot will enroll 7,500 randomly selected SNAP households to receive incentives. For every dollar participants spend on fruits and vegetables using their SNAP Electronic Benefit Transfer cards, 30 cents will be added to their benefit balance - thus cutting the cost of fruits and vegetables by almost one-third.
Massachusetts was selected competitively based on its comprehensive pilot proposal that included very thorough and strong design, implementation, staffing and management plans. Hampden County is a mix of 27 urban, rural, and suburban cities with a total of 50,000 SNAP households. The majority of recipients are concentrated in the areas of Springfield, Holyoke, and Chicopee. Massachusetts will begin operating the pilot in the fall of 2011.
"The Healthy Incentives Pilot is an incredible step towards reducing obesity by encouraging low-income Americans to add more fruits and vegetables to their diets," said USDA Under Secretary for Food, Nutrition, and Consumer Services Kevin Concannon. "It's time to move forward with innovative approaches like HIP to get Americans eating more healthily."