USDA stats on COOL: 608 out of 2032 retailers reviewed in full compliance

10/30/2009 07:45:45 AM
Tom Karst

More data from the USDA AMS on enforcement of country of origin labeling at retail. Sam Jones of USDA AMS public affairs writes this about what has been done so far:

We have conducted 2,032 retail reviews to date out of 12,741 assigned to State cooperators for the June 2009- May 2010 timeframe.  Of the 2,032 retail reviews, 608 stores were in full-compliance and 1,424 stores had one or more non-compliances.  The primary non-compliance finding has been that covered commodities were not labeled with country of origin information.  Fruit and vegetable commodities account for approximately 56%  of the non-compliances at this time.

TK: The illusion that the country of origin labeling has been implemented with no problems by U.S. retailers is just that. Just because we have not seen a lot of buzz in the media about this issue doesn't mean that compliance with the COOL law has been effortless and glitch  free. In fact, the USDA stat that 56% of the non-compliance issues involve fruit and vegetable commodities is a wake-up call to suppliers, corporate produce executives and store level merchandising staff. More coverage on this issue next week in The Packer....

 



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