There is coverage this morning of a new UK study that shows that increased consumption of carrots and plums could make a person's skin tone more attractive in just two months.

Here, coverage in the UK Telegraph, sums up the implications of the findings:

People with a yellow skin hue appear particularly healthy and attractive, according to researchers at St Andrews and Bristol universities studying the relationship between skin colour and attractiveness.

Ian Stephen, one of the scientists involved in the project, said the link between yellowness and carotenoids opened up new strategies for encouraging young people to eat more fruit and vegetables, especially as it took just two months of increased consumption to produce visible results.

TK: Indeed, perhaps generic promotion campaigns should take up the rallying cry, "Eat fresh produce and look marvelous!" or "More Matters for better looks" or "Eat 5 a day and look fine."

But not all Telegraph readers were so quick to buy in to the suggestion, one pointing out that if the other person eats carrots as well you would appear less attractive because eyesight would be improved. It is always gloomy in London.