Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



Learn More
  • Industry Alerts: USDA proceedings,
    Bankruptcy petitions — Learn more...
  • New Companies: PACA new
    licensees — Learn more...
  • Bankruptcy petitions have been filed by these companies — Learn more...
  • Company Listing changes: Address, personnel,
    contact information — Learn more...

Leadership

Steve Patricio, Westside Produce

When Steve Patricio says “bean-counting computer jockeys” frequently hamper food safety efforts, some might think he doesn’t have much respect for certified public accountants.

That’s not the case: Patricio is a CPA, as are his sons Garrett and Blake.

Courtesy Westside ProduceSteve Patricio, Westside Produce However, when Patricio put his knack for numbers to work in 1976 as chief financial officer for Tri Produce, Firebaugh, Calif., he quickly came to understand food safety isn’t an optional cost.

“I grabbed onto food safety issues early in my career,” said the co-founder of Firebaugh-based Westside Produce and chairman of the Center for Produce Safety advisory board. “I saw an absence of knowledge in the produce industry and the scientific community.”

By the mid-1980s, Patricio acquired the hat of melon manager in addition to his duties as CFO for Tri Produce. He said when the cantaloupe industry was virtually shut down in 1991 because of outbreaks related to fruit from Mexico that had been top-iced in Texas, he knew something had to be done.

“I vowed to do whatever I could to keep that from happening again,” he said.

As it turns out, he could do quite a bit, and while he was doing it he found the time to co-found Westside Produce. Today the company ships up to 6,000 acres of cantaloupes annually.

Working with the California Cantaloupe Advisory Board, the California Melon Research Board and researchers at the University of California-Davis, Patricio helped develop guidelines and best practices for the commodity.

“The industry was very supportive,” Patricio said. “It changed how we did business in California.”

When the Center for Produce Safety was founded and housed at UC-Davis, it was natural for Patricio, who turns 60 on Nov. 4, to become involved.

Now, as chairman of the center’s advisory board, he works to disseminate food safety information outside the confines of California.

“Steve shows endless passion to have a produce industry that provides a quality and safe product each and every day of the year,” said Bonnie Fernandez-Fenaroli, executive director of the center. “He has been a visionary in food safety.”

Part of that vision means looking at things some in the industry would rather ignore.

“Steve never allowed the California melon industry and cantaloupe handlers to be complacent in dealing with food safety, despite the absence of outbreaks from California fruit,” said Trevor Suslow, an extension researcher for UC-Davis and a volunteer at the Center for Produce Safety.

Patricio said he finds great satisfaction in the fact that California growers voted unanimously this year to establish a marketing order requiring food safety measures.

He said he found similar satisfaction in 2006-07, when he was chairman of the board for Western Growers. It was one of the most turbulent eras in the association’s history. A spinach-related salmonella outbreak in 2006 left the industry reeling.

Tom Nassif, president of the association then and now, said Patricio’s leadership and commitment to food safety was key to the establishment of the California Leafy Greens Marketing Agreement, which is now heralded as a blueprint for food safety programs.

“A lot of our California producers felt it would put them at an economic disadvantage because of the costs involved. They thought buyers would go elsewhere rather than pay more,” Nassif said.

“Steve convinced them that it was the right thing to do and that retailers would demand that suppliers be signatories to the LGMA. And that’s what happened.

“If I ever had to go anywhere to sell and idea or a concept to anyone — from legislators to growers — there’s no one I’d rather have at my side than Steve.”


Prev 1 2 Next All


Comments (1) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

MARK MORETTI    
Report Abuse
SAN JOSE CA  |  November, 18, 2012 at 01:17 PM

WE NEED MORE PEOPLE LIKE THIS LOOKING AFTER ARE FOODS & HEALTH, CALIFORNIA IS THE FRUIT AND VEGGIE HECK PRODUCE CAPITAL OF THE U.S. I RAN A PRODUCE DEPT FOR A MAJOR STORE FOR 12 YEARS I KNOW NOW HARD IT IS TO KEEP PRODUCE FRESH AND CLEAN FREE OF PESTS, REMEMBER WASH YOUR VEGGIES AND YOUR HANDS STAY CLEAN,ALSO EAT PRODUCE ITS GOOD FOR YOU. THANKS STEVE .

Feedback Form
Leads to Insight