“Visibility and credibility are necessary,” he said. “It’s a matter of trust. We have experts in the produce industry that understand the business, understand the supply chain. When you combine all that, you’re extremely successful, because it’s a partnership business.”
Kelly’s passion transcends the business side of his life.
He’s passionate about rock music, too.
“I have a very expensive rock ‘n roll collection,” he said, mentioning that he has “50-some” signed guitars and dozens of signed drum heads bearing names from the Rolling Stones, Pearl Jam, Metallica, Styx, REO Speedwagon, Roger Mcguinn of the Byrds and Bo Diddley.
“I have a rock ‘n roll room in my house,” he said.
He said Jodi, his wife of nine years, understands and appreciates his avocation.