Berries were one of Colorful Harvest’s first signature items, Ranno said. Now the company has coolers in Florida, California and Mexico and more than 3,000 acres of strawberries. Ranno said his strawberries are darker red all the way through with a sweeter taste. The darker color is a sign of increased antioxidants, he said.
“I believe passionately if we all studied color in our diets and ate a wider variety we would be better off,” Ranno said.
Ranno said it hadn’t occurred to him that his company’s name would earn the level of brand recognition it has in such a short time. Top quality heirloom seeds and careful attention to growing practices are part of the winning equation, but Ranno has another trade secrete that he openly shares.
“I work with a tremendous group of people,” Ranno said. “Sometimes the best thing to do is discuss a problem and get more perspectives.
“My partner Tom Remick has been very understanding and helped harness me for the good. I got a lot of good counsel from Bob Hunt and Jeff Sholl over the years, too.”
As Colorful Harvest prepares to celebrate its first decade in business in 2013, Ranno said he just wants to “keep the chaos going.”
Part of that chaos is his industry involvement. Ranno has been and continues to be active with the Produce Marketing Association, the Fresh Fruit and floral Council, Produce for Better Health Foundation, United Fresh Business Development Council, Western Growers and several other groups.