By the end of the 1990s, Crawford with Fitton’s assistance started his first produce company, Weston, Fla.-based Produce-ing Results International, and the importing company continues to grow.
They helped form their next company, Fresh Results, initially as a marketing arm for Argentina’s Blueberries SA.
He attributes Fresh Results’ success to his 20 years of produce experience and representing the largest single berry farm of its kind in the Southern Hemisphere.
“To be successful, you have to first have experience and, second, great partners from both the supply and distribution sides,” Crawford said. “I love talking with retailers, customers and growers. These people have all become like family.”
Brent Rosenthal, owner of Sioux City, Iowa-based wholesaler Rosenthal Foods Corp., said he agrees with Crawford’s generating fulfilling relationships with great companies.
Rosenthal said Crawford’s determination and attitude push him to excel.
He said he regularly receives text messages from Crawford by 5:30 a.m. and often talks with him several times a week close to midnight.
“He cares about his customers more than anyone I know,” Rosenthal said. “He’s extremely hard-working and is driven to success. He will go to the n-th degree to take care of his customers, oftentimes dipping into his own pocket to make sure his customers are whole.
“We need more people like Eric.”