Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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The Packer 25

Margret DeBruyn, DeBruyn Produce

Courtesy DeBruyn ProduceMargret DeBruyn, DeBruyn Produce Margret DeBruyn says she took a roundabout route to her current position as president and chief executive officer of DeBruyn Produce.

Perhaps, so did the company, which got its start in Zeeland, Mich., in 1929 and morphed into a multi-state operation.

Margret DeBruyn is the fourth generation of the company’s namesake to run the company. She operates in the company’s Lavilla, Texas, location. For many years, DeBruyn operated in Weslaco, Texas, before moving to nearby Lavilla.

“I grew up around the fields, but I wasn’t fond of that four-letter word, ‘snow’,” she said.

She left winters behind, and she even tried to leave the family business behind.

“I grew up in the business, but I left the business to go pursue a career in investment banking,” said DeBruyn, 41.

Even though she had departed for a wholly different world of business, she said, she always kept in touch with her father, Robert, who was then the company president and patriarch.

“We talked about the business side of things,” she said. “It’s funny because I was the kid who got letters in college with a paragraph on what’s going on in the onion world, a paragraph about what’s going on in the celery world. I’d want to know, ‘What’s going on in my house?’”

Ultimately, the younger DeBruyn returned to the company started by her great-grandfather, David DeBruyn, after her father died two years ago.

She said her outside experience enabled her to bring back some important perspectives to her family’s enterprise.

She called it “a sense of balance.”

“I see in companies, there’s not balance for employees,” she said. “There’s not balance for the person who runs it. It was good experience for me to have worked in other arenas for other companies.

“You can be really successful and share the responsibilities, and you don’t have to be in a job that owns your life,” Margret DeBruyn said. “If employees need time to be with family, I want them to be with their families.”

That balance helps DeBruyn maintain “sanity” that keeps the business humming along.

“I don’t want people to burn out,” she said. “I really want this to be something they enjoy, because I want my employees to love to come to work. I’ve lived that life, where you dread your boss or you wait for the next opportunity to come up. I don’t want my employees to have to go through that.”

The lessons she learned in the banking industry also bring an element of fiscal preparedness, she added.

“My attitude is I’d like to become more of a dominant player in the produce industry, but at the same time, I come from a banking background and I look at the economic situation and I think you need to be aware of what’s going on,” she said. "You can’t function in a petri dish.”

Kevin Hubbard, a longtime salesman with DeBruyn Produce, said Margret DeBruyn has contributed much to the company’s continued success.

“She’s a person of high integrity, high ethics,” Hubbard said. “She doesn’t want her employees to be down. She’s very close to her family and wants her business to be kind of like a family business, too.”


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