At PMA, Whitaker held summits with C-level leaders to influence company cultures on food safety. For smaller growers, he put together — in partnership with Sysco and PrimusLabs — a local food safety program. It was put to the test in August, for example, at a Portland, Ore., workshop.
“Doing a risk assessment seems daunting,” Whitaker said.
“It’s really not that hard. We break it down and show growers how to protect their businesses.”
“People know Bob has members’ best interests at heart,” Silbermann said.
“People know Bob has walked in their shoes.”