Ottum seeks to continually discover where Potandon fits best within the supply chain to meet customers’ needs in the most effective and efficient way,
Looking ahead, Ottum said Potandon will participate with the efforts of produce advocates like United Fresh to proactively address issues important to the industry such as food safety and labor concerns.
Meanwhile, he said the potato category is emerging from some tough times as the demand for the traditional russet potato in the U.S. has leveled off and even declined in the past two decades.
“As an industry we need to work on not only leveling off but increasing demand for traditional potatoes but offer new, exciting, more convenient, different varieties of potatoes for different uses,” he said.
He noted that other western countries, including Canada and European states, typically consume more red and yellow varieties and not as many russets.
While those markets aren’t exactly like the U.S., Ottum does believe U.S. consumers are beginning to recognize there are a lot of other varieties than the traditional russet.