Then, NWPB’s Mark Arney offered her a new direction.
“Mark told me about the watermelon board’s restructuring and the social media job,” she said.
Her work with the board fulfills her professional and personal needs.
“There is no guilt with produce,” she said. “You are trying to get people to eat fresh fruits and vegetables. Who can’t get behind that?”
Barlow said her challenge is to stay ahead of trends and in front of the curve so she can give retailers the most current tools available to help them sell watermelon.
She also does a lot of work with children’s nutrition efforts, partly because they are the watermelon buyers of tomorrow and partly because she feels strongly about improving the health of the nation one child at a time.