That the marketing segment of the fresh produce industry continues to evolve is evidenced by the clients who retain DMA Solutions.
“When we started seven years ago, 100% of what we did was business to business — fresh produce to buyers, to institutions, etc.,” Almy said. “Now we are nearing a 50-50 ratio to where we are doing 50% b-to-b and the other 50% taking our clients’ stories directly to the consumer. To happen that quickly is very amazing to me.”
It is the quality of work at DMA Solutions, not growth and success, by which Almy charts progress.
“I want us to be known for pushing ourselves and pushing our clients to find new and unique and effective ways to reach the growing audience that cares about our products,” she said.
Symbolic of Almy’s approach is what she called her proudest achievement: the DMA Solutions blog, The Core, which is dedicated to sharing marketing ideas.
“We have a tremendous loyal and growing following,” she said. “To stay relevant and interesting has been a huge accomplishment for us.”
That The Core may reveal company marketing secrets is of no concern to Almy. Indeed, it is part of her strategy.
“As this industry becomes more of an aggressive direct-to-consumer marketer, we all had better be working together,” she said. ”Regardless whether one chooses to work with our company, if there are more companies taking advantage of the amazing marketing opportunities that are available today, that’s going to strengthen our industry.”