One of Perreault’s passions is crisis communication. She is particularly proud of her work to establish a plan for the industry to use during situations such as the spinach and serrano pepper recalls in recent years.
“With my communications background I realized (the industry) had no good way to communicate about such situations,” she said. “I formed a group with stakeholders and government representatives and we developed a plan that works.”
Winning awards and achieving professional goals have not convinced Perreault that she is at the top of her game, though. She said she still sees herself as a rookie and is always searching for new ways to better communicate the needs and benefits of Quebec’s produce community.
She also continues her volunteer work with many organizations, including the 60 Million Girls Foundation, which she helped form. The group works to increase the number of girls worldwide who attend school and has partnered with Oprah Winfrey in similar efforts. Perreault is also a champion for UNICEF and the Canadian equivalent of the U.S. Special Olympics.