AVON PARK - After the hurricanes of 2004, citrus growers were philosophical. Sure, 175 million boxes of citrus were just 58 percent of what they had produced seven years ago, but if the supply went down, and demand remained the same, prices would go up. Profits would even out.
So, what really happened?
The price of orange juice at the supermarket back then was $2 to $2.50 per gallon, according to the USDA. Today, the advertised price is $6 per gallon at Target.