The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
South Africa is set for record apple, pear and table grape production in marketing year 2021-22, according to a new USDA report. But the report says growers and exporters also face some dark clouds.
The New York apple crop outlook is positive in early May, and new technology in the fields is helping estimate its potential, one major shipper reports.
Berries, apples, bananas and citrus were the top organic fruits ranked by sales during 2021, according to the State of Organic Produce 2021 report from the Organic Produce Network and Category Partners
U.S. fresh apples in storage on April 1 totaled 53.3 million 42-pound cartons, 4% more than the inventories reported last April and 1.9% less than the April five-year average, according to the U.S. Apple Association.
With domestic Honeycrisp supply light, imports from the Southern Hemisphere will soon give retailers more volume to promote, according to Don Roper, vice president of sales and marketing, Honeybear Brands.
It’s easy for consumers to be overwhelmed by choice at the supermarket. Organic versus conventional adds yet another choice, and more shoppers are choosing organic fruit.
While the apple category is being impacted by inflation and supply issues, at least one proprietary apple variety is biting into a rather “glorious” stride.
U.S. apple growers have suffered big drops in export sales to Southeast Asia, and retaliatory tariffs imposed by China on U.S. apples in 2018 are the reason why.
U.S. fresh apple holdings on Jan. 1 totaled 87.7 million bushels, 2.9% less than the inventories reported a year ago, according to a new report from the Falls Church, Va.-based U.S. Apple Association.
Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.
Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.
Superfresh Growers will have organic and conventional Honeycrisp and gala variety apples through the summer, said Cat Gipe-Stewart, communication manager for Domex Superfresh Growers, Yakima, Wash.
New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association.
SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.
The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.
Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.
Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.
The Packer's 2022 Fresh Trends survey reveals that 55% of more than 1,000 consumers surveyed last fall said they purchased fresh apples in the previous 12 months.
Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring.
Bagged apple sales haven’t disappeared nearly two years after the start of the COVID-19 pandemic but the trend toward packaged fruit is moderating some, industry leaders report.
A special CatStat report looking at data from Nielson Answers, total US for the 52-week period ending November 27, 2021, paints an opportune landscape for branded apple promotions as strong category builders.
Fast Facts: The Cast met one last time for the year of 2022 to wrap up the fall season and analyze the last 12 weeks of data from Nielson retail scan data.
The Hot Climate Programme, an industry-leading breeding programme, is capturing the attention of fresh produce companies globally, as the demand for climate-resistant fruit increases.
New year’s resolutions are on everyone’s mind this time of year making it the perfect time to promote one of Stemilt’s most successful brands, Lil Snappers.