Latest News From Avocados

Mission Produce notes improved performance across all segments
Mission Produce notes improved performance across all segments

Mission Produce reported a 21% increase in revenue for its first quarter 2024 financial results, while also experiencing growth in mango and blueberry revenues.

Index Fresh expects consistent crop, size for California avocados
Index Fresh expects consistent crop, size for California avocados

The company says it will offer both Gem and hass avocados as the season kicks off in the Golden State.

Mission Produce to highlight seasonal avocado and mango programs at SEPC show
Mission Produce to highlight seasonal avocado and mango programs at SEPC show

The company says it will highlight its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags during the Southern Exposure trade show, set for March 7-9 in Tampa, Fla.

USDA seeks Hass Avocado Board nominees
USDA seeks Hass Avocado Board nominees

Nomination applications are due April 1 for eight member seats: two domestic producers, two importers and four total alternates.

U.S., Mexican officials pledge to stop avocado shipments from illegal orchards
U.S., Mexican officials pledge to stop avocado shipments from illegal orchards

The U.S. and Mexico will work to stop imports of avocados from illegal orchards in Mexico, U.S. Ambassador to Mexico Ken Salazar said in a news conference with Michoacán Gov. Alfredo Ramirez.

Colombian avocados star in Super Bowl celebrations, agency says
Colombian avocados star in Super Bowl celebrations, agency says

Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia.

Retail report shows customers flocked to bagged avocados during summer holidays
Retail report shows customers flocked to bagged avocados during summer holidays

The Hass Avocado Board's recent avocado holiday retail recap showed strong Independence Day and Labor Day sales, as customers purchased more than 2 million bagged avocados in the third quarter.

CAC forecasts smaller California avocado crop this year
CAC forecasts smaller California avocado crop this year

California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds.

Survey examines shopper behavior and bagged avocados
Survey examines shopper behavior and bagged avocados

The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space.

Calavo Growers makes move to sell fresh-cut business
Calavo Growers makes move to sell fresh-cut business

The global avocado industry provider based in Santa Paula, Calif., says it is exploring the sale of its fresh-cut division — formerly RFG — to F&S Fresh Foods.

Villita Avocados to offer 100% plastic-free bags to U.S. retailers
Villita Avocados to offer 100% plastic-free bags to U.S. retailers

Villita Avocados said it is hopeful other produce companies will follow its lead by being more environmentally conscious and steer away from using plastic.

California Avocado Commission selects Curious Plot as agency of record
California Avocado Commission selects Curious Plot as agency of record

The commission said it had searched for a new consumer marketing agency that could conduct both consumer advertising and consumer public relations activities.

Organic Fresh Trends: Demand for organic avocados continues to rise
Organic Fresh Trends: Demand for organic avocados continues to rise

Data from Circana shows retail organic avocado sales topped $162.4 million in 2022, up 2.8% from 2021.

Products that can help enhance retailers' avocado category
Products that can help enhance retailers' avocado category

Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.

Hass Avocado Board announces new executive committee members
Hass Avocado Board announces new executive committee members

Two producers and two importers were officially seated as committee members Dec. 6.

How Avocados From Mexico is supporting Super Bowl promotions
How Avocados From Mexico is supporting Super Bowl promotions

The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.

Avocado suppliers and retailers kick off Super Bowl plans
Avocado suppliers and retailers kick off Super Bowl plans

It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.

Mission Produce continues rollout of marketing campaign
Mission Produce continues rollout of marketing campaign

Oxnard, Calif.-based Mission Produce Inc. has announced the rollout of the second part of its ‘Discover the Mission Advantage’ campaign to highlight its diversified global sourcing strategy.

Cabilfrut, Green SuperFood combining efforts in avocado production and marketing
Cabilfrut, Green SuperFood combining efforts in avocado production and marketing

The companies say the alliance will allow them to combine the production and logistics experience that Green SuperFood has in Colombia and Cabilfrut’s knowledge in exporting and international markets.

U.S. imports of Mexican vegetables show growth
U.S. imports of Mexican vegetables show growth

U.S. imports of Mexican fresh vegetables enjoyed a strong year in 2022-23, however, USDA numbers say the value of U.S. imports of Mexican fresh fruit was flat compared with 2021-22.

California Avocado Commission names co-executive leaders
California Avocado Commission names co-executive leaders

The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization.

Stonehill Produce offers avocado intelligence
Stonehill Produce offers avocado intelligence

Dana, Calif.-based Stonehill Produce has a year-round supply of Mexican avocados and offers its customers trusted intelligence on the avocado outlook, says Keith Slattery.

Giumarra says strong Mexican avocado supply supports year-round customer service
Giumarra says strong Mexican avocado supply supports year-round customer service

With strong Mexican fruit volume, Los Angeles-based Giumarra provides a year-round supply of avocados to retail and foodservice clients throughout the U.S. and Canada.

Chilean avocado output in 2023-24 to leap 20%
Chilean avocado output in 2023-24 to leap 20%

Favorable climatic conditions and abundant rainfall contributed to the bigger crop, according to a new USDA report.

Cotija Avocados sees room to grow
Cotija Avocados sees room to grow

Cotija Avocados is diversifying its offering into organics and value-added services, says Bryan Prihoda, president and chief financial officer of the hass avocado supplier.

How packinghouses are delivering quality for Calavo Growers
How packinghouses are delivering quality for Calavo Growers

Calavo's packinghouses in Michoacán and Jalisco are "the foundation of our Mexican avocado sourcing programs,” says Peter Shore, vice president of produce management.

Oppy's avocado outlook includes introducing home compostable bag
Oppy's avocado outlook includes introducing home compostable bag

Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados.

Naturipe tracking avocado supply dynamics for customers
Naturipe tracking avocado supply dynamics for customers

With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms' avocado division.

Mission Produce leverages Mexican avocado size profile for promo opportunities
Mission Produce leverages Mexican avocado size profile for promo opportunities

The 2023-24 Mexican avocado season is expected to produce plentiful volumes of excellent quality for both conventional and organic avocados, says Monica Robles, Mission Produce's director of Mexico sourcing.

Grupo Los Cerritos boasts big volume from Jalisco
Grupo Los Cerritos boasts big volume from Jalisco

With 2,900 acres of high-density avocado groves in Jalisco, Grupo Los Cerritos is the leading avocado exporter from Jalisco, says Sophia Cavaletto, sales representative.

Avocados From Mexico sets path for continued consumption growth, brand strength
Avocados From Mexico sets path for continued consumption growth, brand strength

Avocados From Mexico can see wonderful accomplishments in the rearview mirror, but President and CEO Alvaro Luque believes the future will be even more spectacular.

USDA stats show extent of Mexico's dominance in U.S. avocado volume, value
USDA stats show extent of Mexico's dominance in U.S. avocado volume, value

Mexico accounted for most U.S. avocado imports, and the volume of Mexican avocados increased 23% from 2017-18 to 2022-23.

USDA removes California hass avocado Oriental Fruit Fly quarantine
USDA removes California hass avocado Oriental Fruit Fly quarantine

The California Avocado Commission says it has successfully petitioned the USDA to remove hass avocados from the Oriental Fruit Fly quarantine.

Avocados From Mexico plays to perimeter with ‘intelligent’ merchandising
Avocados From Mexico plays to perimeter with ‘intelligent’ merchandising

For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.

U.S. avocado industry tells sustainability story through online education course
U.S. avocado industry tells sustainability story through online education course

The web seminar gives an update on consumer research and how key findings are shaping the Avocado Sustainability Center, a new resource providing sustainability research, data and information for the industry.

Avocados From Mexico to be title sponsor of college football's Cure Bowl
Avocados From Mexico to be title sponsor of college football's Cure Bowl

Avocados From Mexico will be the title sponsor of the Avocados From Mexico Cure Bowl.

Mission Produce plans to add mangoes, double ripening capacity in U.K.
Mission Produce plans to add mangoes, double ripening capacity in U.K.

The avocado producer and distributor has mapped out a plan to double its avocado ripening capacity and add mango operations to its distribution center in Dartford, England, by next spring.

California Avocado Commission introduces revamped marketing approach
California Avocado Commission introduces revamped marketing approach

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.

Avocados From Mexico turns 10, boasts an $11.2B business
Avocados From Mexico turns 10, boasts an $11.2B business

Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth.

Mission Produce launches ‘Discover the Mission’ marketing campaign
Mission Produce launches ‘Discover the Mission’ marketing campaign

The company says the campaign will communicate the key differentiators that it offers to retail, wholesale, and foodservice customers throughout North America as a preferred supplier of avocados and mangoes.

Report: Bagged avocados drive category growth
Report: Bagged avocados drive category growth

The Hass Avocado Board has released a study tracking a trend that’s driving avocado sales year over year.

Avocados From Mexico teams up with Jesse Palmer to help football fans host a 'Better Bowl'
Avocados From Mexico teams up with Jesse Palmer to help football fans host a 'Better Bowl'

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game.

Photos: Avocados From Mexico celebrates AVOLAB innovation center
Photos: Avocados From Mexico celebrates AVOLAB innovation center

Check out these scenes from Avocados From Mexico's Oct. 3 party celebrating the group's 10-year anniversary and the opening of its AVOLAB chef innovation center.

Avocados From Mexico celebrates 10 years, launch of AVOLAB innovation center
Avocados From Mexico celebrates 10 years, launch of AVOLAB innovation center

Avocados are a rising star in the food world, and Avocados From Mexico has put its own brand on the fruit’s explosive rise.

HAB says retailers sold 27M additional avocados during Q2 holidays
HAB says retailers sold 27M additional avocados during Q2 holidays

The Hass Avocado Board's retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter.

Mission Produce elevates direct-to-retail service in Europe
Mission Produce elevates direct-to-retail service in Europe

The Oxnard, Calif.-based company has announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in The Netherlands.

Mission Produce golf tournament raises $135K for ag families
Mission Produce golf tournament raises $135K for ag families

The Oxnard, Calif.-based company says its 11th annual philanthropic golf tournament raised $135,000 gross proceeds for The Mission Foundation, which supports causes involving children, families and agriculture education.

String of unlucky weather slows Peruvian avocado and asparagus exports
String of unlucky weather slows Peruvian avocado and asparagus exports

A diversified sourcing strategy has helped brokers like Mission Produce sail through a soft Peruvian season for commodities such as avocados, onions and asparagus.

Westfalia Fruit USA to unveil zero-plastic packaging for avocados
Westfalia Fruit USA to unveil zero-plastic packaging for avocados

Oxnard, Calif.-based Westfalia Fruit USA has recently launched a 100% plastic-free bagged avocado program in the U.S.

Avocados From Mexico partners with Susan G. Komen to fight breast cancer
Avocados From Mexico partners with Susan G. Komen to fight breast cancer

For the third year in a row, Avocados From Mexico is partnering with the world’s largest nonprofit source of funding for the fight against breast cancer — Susan G. Komen — during National Breast Cancer Awareness Month.