Latest News From Avocados

The company says the campaign will communicate the key differentiators that it offers to retail, wholesale, and foodservice customers throughout North America as a preferred supplier of avocados and mangoes.

The Hass Avocado Board has released a study tracking a trend that’s driving avocado sales year over year.

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game.

Check out these scenes from Avocados From Mexico's Oct. 3 party celebrating the group's 10-year anniversary and the opening of its AVOLAB chef innovation center.

Avocados are a rising star in the food world, and Avocados From Mexico has put its own brand on the fruit’s explosive rise.

The Hass Avocado Board's retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter.

The Oxnard, Calif.-based company has announced the elevation of its direct-to-retail service in the European market with the consolidation of operations in a ripening and forward distribution center in The Netherlands.

The Oxnard, Calif.-based company says its 11th annual philanthropic golf tournament raised $135,000 gross proceeds for The Mission Foundation, which supports causes involving children, families and agriculture education.

A diversified sourcing strategy has helped brokers like Mission Produce sail through a soft Peruvian season for commodities such as avocados, onions and asparagus.

Oxnard, Calif.-based Westfalia Fruit USA has recently launched a 100% plastic-free bagged avocado program in the U.S.

For the third year in a row, Avocados From Mexico is partnering with the world’s largest nonprofit source of funding for the fight against breast cancer — Susan G. Komen — during National Breast Cancer Awareness Month. 

The Pharr, Texas-based company says the bags will be available for organic and conventional avocados beginning in late 2023.

Dig into the data on avocado regions, volume and retail prices, for both conventional and organic fruit.

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating.

More than 1,000 growers and industry leaders attended the event, hosted by the Jalisco Avocado Grower and Exporter Association (Apeajal).

While a recent tropical storm and moderate earthquake hit Southern California on the same day, the California Avocado Commission reports the state’s avocado growers experienced minimal impact.

The Packer recently sat down with Avocados From Mexico President and CEO Alvaro Luque to learn more about the brand’s plan for continued success and its “big news” set to break later this week.

WP Produce is reporting a steady supply of organic, larger-sized tropical avocados available year-round from Florida and the Dominican Republic.

The AVO Braves Chevy Bolt EUV has been making the rounds to Atlanta-area Kroger stores as part of The Ultimate Baseball Sweepstakes, courtesy of a partnership with Avocados from Peru and the Atlanta Braves.

A CIRAD researcher has shared insights and strategies to minimize the global avocado surplus forecasted in the coming years in a streaming webinar available from the Hass Avocado Board.

Continuing its multi-tactical “eating healthy and thinking green” avocado campaign, Avocados from Peru has teamed with the Cleveland Browns and Meijer to bring fans the "Ultimate Sweepstakes of the Football Season."

Fresh Innovations/Yo Quiero! Brands has been in the avocado and dip industry for almost 25 years, and the innovations continue.

Supply of avocados in the late summer and fall will support the continuing growth of the category, says Andy Bruno.

USDA trade statistics show that U.S. imports of Colombian avocados reached nearly $48 million in 2022, up from less than $8 million in 2021.

During the transition from summer to fall, the California and Peru avocado seasons typically wind down while Mexico’s Flor Loca season ramps up.

Customized California avocado retail programs will continue through Labor Day, says Terry Splane, vice president of marketing for the California Avocado Commission.

Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in late July that Mexican volume was leaning heavily toward small fruit.

The Oxnard, Calif.-based company has appointed SpartanNash President and CEO Tony Bashir Sarsam to its board of directors, effective Aug. 14.

The Top Guac challenge was met.

The rainy season in Mexico has not allowed for larger avocado sizing this summer, but volume from Peru will run into the early fall, says Kirk Marquardt.

Oppy’s avocado supply is expected to remain consistent through the late summer and fall, says said Rodrigo Lopez, category director of citrus and avocados for the marketer.

Avocados From Mexico is partnering with cupcake bakery chain Sprinkles to launch a Chocolate Dulce De Leche cupcake celebrating National Avocado Day on July 31.

Fresh Avocados — Love One Today, a science-based resource founded by the Hass Avocado Board, is celebrating its 10th anniversary.

Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole.

Oxnard, Calif.-based Mission Produce Inc. plans to educate attendees on the value avocados bring to menus at the International Fresh Produce Association Foodservice Conference.

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days.

This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in limited-time offers from early May through mid-July.

Manual Michel is joining the Colombia Avocado Board, bringing legal expertise and produce leadership track record from his tenure at the National Mango Board.

The Autocado aims to take some of the labor out of making Chipotle’s guacamole.

The focus of the partnership will be on “Eating Healthy and Living Green” and includes a sweepstakes featuring a custom wrapped AVO Braves Chevrolet Bolt EUV, a VIP Braves experience, and a $2,000 Kroger shopping spree.

After decades of tree breeding since the 1950s, the University of California, Riverside, has released the Luna UCR avocado variety, which features ripening cues and smaller tree size for efficient cultivation.

Avocado volume during St. Patrick’s Day promotions grew by 20% and added more than 7.4 million units to the category compared with a year ago, the Hass Avocado Board reports.

GLC Cerritos says it has a year-round supply direct from the grower, with the firm having more than 2,900 acres of hass avocados in key areas of Mexico with varying altitudes.

What’s in store for the 2023 Peruvian avocado season and what does the industry want retailers to know about its super fruit? To find out, The Packer recently connected with ProHass President Juan Paredes.

While Mexico remains the U.S.' main international supplier of avocados, Peru is playing an increasingly important role in filling the supply gap.

Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.

Oxnard, Calif.-based Westfalia Fruit has started its Peruvian avocado season, with supply available now through mid-September.

Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state's oldest avocado groves, Rancho Vazquez in Azusa, Calif.

While the company saw 19% growth in avocado volume sold in the second quarter of 2023 compared to the same period last year, its total revenue for that period decreased 20% to $221.1 million compared to last year.

The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.