Latest News From Avocados

The California Avocado Commission shared guidance to the next generation of women leaders in fresh produce at the IFPA Women’s Fresh Perspective Conference in Orlando, Fla.

Weather has had an impact, said Anita Fernandez, manager of the Avocado Administrative Committee, but the 2023-24 season outlook for Florida avocados is still good.

The USDA is seeking comment on a draft pest risk assessment for the importation of fresh hass avocado (Persea americana) for consumption from Kenya into the U.S.

Fresh Del Monte has partnered with Inteligistics to use its cloud-based technology to track and link quality data, transportation, storage conditions and shipping information from its avocado packing facility in Mexico.

The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.

HAB says the on-demand webinar spotlighting how its U.S. strategy for building demand inspires the industry globally is available on-demand as of May 18.

The California-based avocado grower-distributor has received three awards from the advertising industry's largest competition, recognizing the company’s avocado integrated-advertising campaign.

World avocado output has boomed in the last decade, and global expansion in production is far from over, Rabobank says in a new report.

Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says.

The Oxnard, Calif.-based company that sources, produces and distributes fresh hass avocados has appointed Diana McClean as director of marketing and communications.

With its dips, including guacamoles and salsas, avocado-forward cream cheese dips, and new Original Bean Dip and Spicy Bean Dip, Yo Quiero seeks to be a “dip destination” at retail this Cinco de Mayo.

Halloween, Thanksgiving, Christmas and New Year’s Eve 2022 added 145.6 million units to the avocado category, with shoppers spending $158.3 million in retail sales, the Hass Avocado Board finds.

While some may associate the versatile avocado with its popular hass variety, WP Produce plans to highlight tropical avocados — a typically larger fruit that is slower to oxidize — at the 2023 CPMA event.

To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole. 

To bolster the 257 million pounds of California avocados estimated for this season, the California Avocado Commission is engaged with "full throttle" marketing support.

CAC is encouraging stakeholders to attend its upcoming 2023 annual meetings that will be held in person at three locations during May.

In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts.

A new report from the Oxnard, Calif.-based company highlights its commitment to a more a sustainable future across its sustainability pillars of people, product and planet.

No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.

The Board Leadership Development (BOLD) program connected emerging leaders from across the supply chain with experts and resources essential to form a well-rounded understanding of the business.

We know avocados are popular these days. But you need to know more details for your ordering needs, marketing plans and general strategy.

Although the industry faces serious challenges such as drought conditions and water restrictions, the Golden State's avocado growers are reporting good quality, increased sizing and healthy yields for the 2022-23 season.

What consumers don't know about the health benefits of avocados may be a lot. In honor of National Nutrition Month and Healthy Fats Day, Avocados From Mexico is sharing reasons to eat the super fruit.

Through the partnership, Del Rey Avocado plans to expand the visibility of produce commodities in professional sports leagues, connecting with fans through marketing materials and sampling demonstrations.

Beginning with its first presentation of 2023, “Rethinking Retail: Regional Category Development Drivers,” HAB webinars will be available for download on demand.

At the 2023 SXSW conference, Avocados From Mexico’s immersive pop-up radiated avocado enthusiasm to attendees in all five senses.

The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13.

The Oxnard, Calif.-based company achieved avocado volume growth of 14% in the first quarter ended Jan. 31, outpacing the industry as a whole, says Founder and CEO Steve Barnard.

The brand is on the scene at SXSW, where it's bringing its digital House of Goodness to life with a pop-up, where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.

Reporting a double-digit decline in total revenue, Santa Paula, Calif.-based Calavo Growers Inc. reported quarterly results for its fiscal quarter ending Jan. 31.

In honor of International Women’s Day, March 8, the California Avocado Commission is sharing profiles of some female avocado farmers to showcase the role of women in the industry.

As part of a strategic restructure to enable sustained growth, AFM has promoted Stephanie Bazan to SVP, commercial strategy and execution, and Stephanie Browder to director, sales and marketing, foodservice.

Eligible hass avocado producers and importers can nominate themselves or others until March 31. Appointees will serve a three-year term on the board from Nov. 1, 2023, to Oct. 31, 2026.

South Africa-based Westfalia Fruit put a spotlight on its research and development efforts for the avocado industry at the recent Fruit Logistica expo in Berlin.

Elder is credited as becoming “a major force in the avocado industry” during 27-year tenure with the company.

Chicago-based Hazel Technologies is teaming up with Sysco and Avocados From Mexico for a second year to help preserve the quality of fruit in the direct-to-consumer Gametime Guac Box meal kit.

The value of U.S. imports of fresh produce increased at a double-digit pace in 2022, with volume growing at a moderate pace.

Oxnard, Calif.-based Mission Produce, Inc. has announced a joint venture to develop South African avocado production.

Oxnard, Calif.-based Mission Produce Inc. has announced the testing results of its Mission Control ripening technology and management process.

Avocados From Mexico has revealed its Big Game Teaser video, featuring actress and avocado lover Anna Faris.

The Irvine, Calif-based avocado commission has forecast 257 million pounds of avocados for the 2022-23 harvest season, a slight decrease from last year’s volume.

Avocados From Mexico is partnering with the iconic color swatch company to launch an official avocado green hue.

Anticipated events include workplace health and wellness efforts, community development activities, and environmental acts of service, company officials said.

The Murrieta, Calif.-based company donated avocados that will be distributed to 33,600 families throughout South Texas.

What does the Super Bowl mean to consumers? Football, ramped-up advertising, beer and increasingly — food.

Thirteen percent of consumers surveyed by The Packer’s Organic Fresh Trends 2023 said they shopped exclusively for organic avocados, down slightly from 16% in 2021.

The Packer’s Organic Fresh Trends 2023 survey polled more than 1,000 consumers in mid-October, discovering differences in how consumers report purchases of fresh fruits and vegetables.

The California-based avocado producer and value-added fresh purveyor has secured exclusive manufacturing rights for Old El Paso brand fresh guacamole and salsas in the U.S. market.

Foster's more than 25 years’ experience in the food industry includes over two decades of working in food safety and quality assurance.

The Los Angeles Rams and Avocados from Peru announced the winners of their multi-prize sweepstakes during the pre-game show prior to the Rams versus the Cardinals, Nov. 13.