Latest News From Avocados

Murrieta, Calif.-based West Pak Avocado celebrated its new distribution center in Logan Township, N.J., on May 25 with an official ribbon-cutting ceremony and open house. 

The No. 1 reason shoppers buy Hass avocados is because of the nutritional value, and that’s not just a fact during the pandemic.

Homestead, Fla.-based Brooks Tropicals LLC will see an increase in Florida avocado production because of new grafts bearing fruit, says Peter Leifermann, vice president of sales and marketing.

New Limeco LLC expects to have a better Florida avocado crop in 2022-23, said Eddie Caram, general manager of the  Princeton, Fla.-based marketer.

Florida avocado shipments totaled 1.11 million 25-pound cartons in 2021, according to the USDA Market News Service.

As an ode to the past 10 years, the California Avocado Commission enlisted chef Nyesha Arrington to create two seasonal recipes that prominently feature the fruit.

Multinational avocado marketer Westfalia Fruit Group has achieved the One Carbon World Carbon Neutral International Standard for 15 of its businesses for 2020, according to a news release.

The availability of avocados in the U.S. has tripled in about 15 years, and Rabobank analysts say there is still room for growth.

Seasonally increasing Peruvian imports and the start of the Mexican hass flor loca harvest beginning in July should help expand avocado supply for Riverside, Calif.-based Index Fresh later this summer, says  Susie Rea.

The sky-high avocado market is putting stress on retail promotions of the fruit for the Cinco de Mayo celebrations, but increasing volume from Peru in June and later from Mexico may help supply better meet demand.

GRAPEVINE, Texas – With avocado prices running about double the same time last year, avocado marketers and buyers have to navigate tight availability this spring.

This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados, and audio and other ads that call out the play on words in their taglines.

A large study has found that replacing margarine, butter, egg, total yogurt, total cheese and processed meats with avocados was associated with a lower incidence of cardiovascular disease events.

Calavo Growers, Inc. has announced plans to reorganize its business to execute Project Uno integration efforts and better serve customers while improving efficiencies and cost savings, according to a news release.

Calavo has unveiled a brand refresh that company leaders say signals the evolution of the legacy brand to an image and personality that highlights the marketer’s “one-company vision” and future innovation.

West Pak Avocados Inc., has ramped up its Murrieta, Calif.-based packing, ripening and distribution center for the 2022 California season.

If you’re not promoting your avocados front and center just before May 5, you’re missing a prime opportunity to increase sales. Yes, other types of fresh produce work great, too, for the Cinco de Mayo holiday.

The Mission Viejo, Calif.-based organization welcomes four new hires as it seeks to "keep pace with the growth of fresh avocado sales."

The popularity of organic avocados doesn’t seem to be fading.

The Irvine-based California Avocado Commission will use advertising, social media “and a host of integrated activities” in its consumer marketing program this year, said Jan DeLyser, vice president of marketing.

Foodservice avocado sales seem to be slowly rebounding after the rollercoaster ride they endured during the COVID-19 pandemic.

Selections at the supermarket are sometimes based on a whim, but when you look at consumer data and track the trends, Organic Fresh Trends research shows that shoppers search for particular items in organic form.

California’s 2022 avocado crop is expected to be about 15% larger than last year’s, and prices likely will be higher, too.

Avocados from Mexico and Mission Foods are inviting shoppers to celebrate basketball season with the "Taco Tip Off" campaign.

The USDA announced Feb. 18 that its avocado inspection program in Michoacan, Mexico has restarted and avocado exports to the U.S. have resumed.

The Association of Producers and Packers Exporters of Avocado of Mexico  (APEAM) said it is working with the USDA and other officials to reopen avocado exports to the U.S.

Wholesale avocado prices were already sizzling hot before the U.S. suspended Mexican hass imports on Feb. 11 because of a security threat to one of their inspectors in Michoacan.

The U.S. government suspends all imports of Mexican avocados after a U.S. plant safety inspector in Mexico received a threat.

With Super Bowl promotions running hot, the avocado market was even hotter in early February. 

Fallbrook, Calif.-based Del Rey Avocado’s senior leadership team and business partners Bob Lucy and Bob Siemer have announced the transition of leadership of the company the two men have led and loved for decades. 

Avocados From Mexico (AFM), the number one selling avocado brand in the U.S., released its official 30-second Big Game teaser featuring late-night funnyman and avocado-lover, Andy Richter.

The California Avocado Commission’s 2022 pre-season forecast projects a 306-million-pound crop, which is nearly a 15% increase over the last fiscal year.

In anticipation of the largest avocado-consumption event of the year, Mission Avocados' new social media campaign aims to inspire consumers to indulge in a game-time #guacuterie board.

Del Rey Avocado announced that Justin Warren, has been appointed Del Rey Avocado’s new Chief Financial Officer on January 2, 2022.

The Hass Avocado Board is expanding its partnership with the nonprofit Walk with a Doc for a second year to step up education about the importance of investing in heart health through nutrition, movement, and community.

After 36 years with the company, Ross Wileman is retiring from Oxnard, Calif.-based Mission Produce.

Murrieta, Calif.-based West Pak Avocado is adding a new full-service distribution center in  Swedesboro, N.J.

Avocados From Mexico has launched a multichannel digital experience Super Bowl campaign, the company announced in a news release.  

Oxnard, Calif.-based Mission Produce reported a 15% increase in revenue for the quarter ending Oct. 31. 

The U.S. Southeast region is at the head of the class for retail avocado sales growth.

Shaunte Mears-Watkins has been appointed to the Oxnard, Calif.-based Mission Produce Inc. board of directors.

For Mexican-sourced avocados, the big game is now … and next week, and the week after, until the official game that’s, ahem, super important.

Mexico's Department of Agriculture said Dec. 7 that the U.S. has authorized fresh avocado imports from the Jalisco, the second-largest producing region in Mexico.

Coral Gables, Fla.-based Del Monte Fresh Produce N.A., Inc. has created a new pack that includes assorted sizes of avocados all in one pack.

For the four-week period ending Oct. 3,  total U.S. avocado dollar sales were up 2.2% to $175.7 million, adding $3.8 million to the category compared with the prior year.

The Washington, D.C/London-based World Avocado Organization is dismayed by an article published in early November by British-based The Guardian slamming avocados as an “unsustainable fruit.”

The Packer has compiled business updates from importers of Mexican avocados.

Foodservice sales that plummeted during the pandemic are edging upward once again, but avocado importers say labor shortages are preventing the business from reaching pre-COVID-19 levels.

The Colombia Avocado Board is excited to reveal their new brand image as part of a new strategic plan to increase Colombian avocado imports to the U.S.

The U.S. market has opened up significantly this fall as plenty of good-quality, reasonably priced avocados make their way across the Mexican border.