Latest News From Avocados

Avocados From Mexico will be back again for the National Football League’s biggest game in February, and former New Orleans quarterback Drew Brees will star in the group’s 30-second television spot.

Mission Produce, Inc. announces the promotion of Denise Junqueiro to Vice President of Marketing and Communications, reporting to Steve Barnard, Chief Executive Officer and Founder.

WP Produce, and their Desbry Tropical Avocado brand, has completed a major milestone towards their initiatives to increase sustainability in the Dominican Republic.

Santa Paula, Calif.-based Calavo Growers announced the company will discontinue its Renaissance Food Group’s food processing operations at its Green Cove Springs, Fla., facility by mid-to-late November this year.

Avocados From Mexico is adding the star power of former New Orleans quarterback Drew Brees to its Super Bowl promotions.

The Hass Avocado Board is partnering with AltaMed Health Services to offer communities in Southern California bilingual resources to help fight against type 2 diabetes.

In September, the nine-member Colombia Avocado Board (CAB) elected four new officers to Board of Directors, serving a two-year term from 2021 through 2023.

The California Avocado Commission has promoted Angela Fraser to Director of Trade and Legal Affairs.

Retail sales of fresh Hass avocados remained above the pre-pandemic levels of 2019 during the second quarter key holidays of 2021, while year-over-year sales softened.

Mission Produce Inc. on Sept. 29 announced the grand opening of its new mega center in Laredo, Texas, in celebration of the Company’s first anniversary of its initial public offering on Oct. 1.

Avocados From Mexico announced that it will be rolling out new, limited-time pink packaging during Breast Cancer Awareness Month this October in support of the brand’s first-of-its-kind partnership with Susan G. Komen.

Green SuperFood is excited to announce the creation of its new European marketing and distribution arm Farmers Home Europe, which will be launched officially at Fruit Attraction 2021.

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board (HAB) on Thursday, September 30, 2021, from 1:00 p.m. – 1:30 p.m. PDT.

Mission Produce's third quarter report shows a 22% increase in its International Farming segment revenue over last year, with higher total revenue and avocado volume sold.

To equip the industry for success, the Hass Avocado Board (HAB) is launching a Love One Today page on their website.

Mission Produce, Inc. has announced the development of its sales and sourcing departments to promote the company’s rapid growth into emerging markets and additional categories.

Inflationary pressures eroded returns for Santa Paula, Calif.-based Calavo Growers Inc. for the quarter ended July 31, company officials said.

Eco Farms and Oppy are working on some fresh new ideas, particularly small compostable packs that have become more popular as sustainability continues to be an important value for the company.

Calavo Growers’ updated bag film is now available with friendly “Know Your Avo” handling tips and menu suggestions, in multiple sizes and configurations.

Bagged and bulk avocado sales trends are examined in a new study from the Hass Avocado Board.

West Pak Avocado, a global supplier of fresh avocados, proudly welcomes Stephen Sheldon as Director of Global Sourcing.

Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make up more than a quarter of all avocado purchases.

Hazel Technologies, Inc. announces the launch of its first virtual Avocado Quality Summit.

Consumers across the country and in particular in the West are fulfilling their pent-up desire to travel and still stay relatively close to home by taking road trips.

In a groundbreaking way, Peruvian organic avocados are getting focused marketing attention.

With good promotion opportunities ahead, the avocado outlook through the balance of the year will be dominated by supply from Mexico.

The Westfalia Fruit Group is pleased to announce the appointment of Danielle Willems as Group Communications Executive from 1 October 2021.

Calavo Growers, Inc. a global leader in the avocado and value-added fresh food industries, has announced the promotion of Ron Araiza to EVP Calavo Fresh Foods.

The growth of avocado consumption is a runaway success story, but that doesn’t mean growers and handlers have no worries.

Calavo Growers, Inc. has said that after an initial review of its third-quarter 2021 operating results, the company now expects revenue to be between $275 million and $285 million.

Oxnard, Calif.-based Westfalia Fruit announced that Raina Nelson has been appointed President of its USA operations, from the end of August 2021.

The Packer’s Aug. 9 issue highlights the fall avocado deal, and we want to hear from you, avocado suppliers, about how things are shaping up.

Mission Produce, Inc. has released consumer insights on the foodservice sector, showing that 77 percent of people who like avocados wish there were more avocado options available on menus.

The World Avocado Organization (WAO) and the historic San Diego Yacht Club will host the second edition of the World Avocado Cup Regatta on July 31 – August 1, 2021.

The same year that Avocados From Mexico made the list of the 50 Most Innovative Companies, the trailblazing organization seeks to strengthen from within.

Calavo Growers announced the publication of its third annual sustainability report.

“July is part of peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president marketing of the Commission.

With the ever-growing demand for quality avocado products, Fresh Avenue is excited to announce their newest offering: the GoVerden line of guacamole and avocado pulp for foodservice and retail.

Offering premium organic and conventional avocados from California, Chile, Colombia, Peru and Mexico, Oppy is now using Apeel’s plant-based solution to extend the shelf life of its Eco Farms avocados grown in Mexico. 

Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day. 

The Tokyo Olympics will be held from July 23 to August 8 with NBC and Telemundo broadcasting the events throughout the United States.

The first week of July brought a lot of shuffling of the top 20 produce items on Produce Market Guide, with some summertime specialties joining the ranks of standard favorites.

Although things weren't all red, white and blue on PMG in the week leading up to the July Fourth holiday, seasonal favorites still stacked the top 20.

Desbry Tropical Avocados are available year-round from Florida and the Dominican Republic.

Oxnard, Calif.-based Mission Produce, Inc.,  today announced the launch of its second annual “Summer Fridays” multi-month marketing campaign.

The Hass Avocado Board reports avocado category has shown year-to-date volume growth of 5.2%, adding 45 million units to the category versus the prior year.

Oxnard, Calif.-based avocado marketer Mission Produce, Inc. has reported a 6% increase in total revenue for the quarter ending April 30.

Social media memes of the plump, pear-shaped avocado cartoon figure lifting weights or telling itself in the mirror that it’s the “good kind of fat” parallel the Health at Every Size movement.

More than a month of protests over a tax reform bill in Colombia have slowed the exports of some agricultural commodities, including hass avocados and bananas, the U.S. Department of Agriculture reports.

If the whole point of the Peruvian Avocado Commission is to get more people to eat more avocados from Peru, then promoting the pear-shaped, mild-tasting, buttery fruit is of utmost importance.