Latest News From Avocados

Produce Super Bowl quiz... how much do you really know?

Take this quick quiz to test your knowledge on fruit and vegetable promotions related to the Super bowl.

Amy Sowder
Top 4 kitchen gadgets for fresh produce

We haven’t had any opportunities to grab booth swag at in-person trade shows in almost a year, but there are a few produce gadgets I’ve held onto from shows in years past.

Wholly Guacamole promotes itself as ‘hand insurance’

While fans begin gearing up to watch the biggest game in football, the makers of WHOLLY GUACAMOLE are preparing for an equally busy season: helping prevent injuries related to a favorite Sunday football snack.

Calavo Growers uses Apeel to extend avocado freshness

Calavo Growers Inc., Santa Paula, Calif., is using Apeel Sciences' plant-based solution to extend the shelf life of avocados.

Del Monte revamps guacamole line with unique flavors

Del Monte Fresh Produce N.A. Inc., Coral Gables, Fla., is relaunching its Homestyle Guacamole in four unique flavors.

McDaniel Fruit hires Tyler Cobb in grower relations

Fallbrook, Calif.-based avocado grower McDaniel Fruit Co., marketer of the Linda Vista brand, has hired Tyler Cobb as director of grower relations and field sourcing.

Brooks Tropicals will distribute the Carla variety tropical avocado through the end of April.
Dominican Republic avocados give Brooks Tropicals year-round supply

As the 2020-21 Florida tropical avocado season winds down, Brooks Tropicals has been supplementing supplies of their original tropical avocado branded SlimCado™ with fresh fruit from the Dominican Republic.

Mission Produce results reflect higher volume, lower prices

A little more than three months after its initial public offering, Oxnard, Calif.-based Mission Produce has announced quarterly financial results for the year ending Oct. 31.

Avocados from Mexico invites Super Bowl fans to virtual stadium

Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.

Del Monte’s eco-friendly ship begins imports into Florida
Del Monte’s eco-friendly ship begins imports into Florida

Del Monte Fresh Produce Inc. is transitioning to eco-friendly containerships, and the first shipments of fruit in the energy-efficient vessels recently arrived at Port Manatee, Palmetto, Fla.

Oppy hires Sila Louw in grower relations in South Africa

The Oppenheimer Group has hired Sila Louw in a grower relations position in South Africa, its first position on the continent.

Strawberries catch eyes on PMG

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

West Pak Avocado releases sustainability report

West Pak Avocado, the global supplier of premium avocados, is pleased to unveil its inaugural sustainability report.

Citrus rules PMG's top 20

Citrus surged in interest during the last few days of December, taking six of the top 20 spots.

Avocado sales strong during Q3 holidays
Avocado sales strong during Q3 holidays

The Hass Avocado Board reports that the weeks of the Father’s Day, Fourth of July and Labor Day holidays accounted for $180 million in avocado retail sales this year.

Lower fruit prices reflected in lower sales in Calavo’s quarterly results
Lower fruit prices reflected in lower sales in Calavo’s quarterly results

For the quarter ending Oct. 31, lower avocado prices hurt overall sales and profits for Santa Paula, Calif.-based Calavo Growers Inc.

The organic point of view
The organic point of view

The Packer's Organic Fresh Trends 2021 consumer survey reveals a vast cross-section of commodity-specific insights about organic produce consumption.

Del Rey Avocado adds Victoria Cao in sales

As operations and business continue to grow, Del Rey Avocado adds a new sales representative to its team.

Avocados From Mexico recognized for positive image of country

To honor Mexican brands that strengthen the country’s image abroad, The Ambassador Brands held its first edition, recognizing Avocados From Mexico and other brands.

Mission Produce masters the science, art of avocado ripening

Mission Produce Inc., Oxnard, Calif., the world leader in sourcing, producing, and distributing fresh avocados, addresses the niche market need for sophisticated avocado ripening.

Avocados take No. 1 on PMG

Avocados bounced from No. 7 the week of Nov. 30 to take the lead spot on PMG the week of Nov. 7.

Robert Grether (left) and Gary Caloroso
California Avocado Commission appoints executive committee

The California Avocado Commission has new board members and executive officers.

Suppliers expect strong avocado demand for Super Bowl
Suppliers expect strong avocado demand for Super Bowl

Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

Avocados From Mexico switches up its playbook for Super Bowl LV
Avocados From Mexico switches up its playbook for Super Bowl LV

AFM's Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.

Chilean avocado exports expected steady

Total Chilean avocado exports in 2020 are expected to approach year-ago levels, but a new report from the USDA reveals volumes shipped to the U.S. have been declining as other markets gain share.

Colombia Avocado Board to promote hass variety in the U.S.

The Colombian hass avocado industry recently formed the Colombia Avocado Board to promote the fruit.

Jim Donovan
Jim Donovan of Mission Produce retiring

Jim Donovan, a 36-year veteran of Oxnard, Calif.-based Mission Produce, is retiring.

Report: Mexican avocado import contributions to U.S. output rise 273%

U.S. imports of Mexican hass avocados have contributed significantly to the U.S. economy as the fruit travels the supply chain and stimulates market activities, according to a September report by Texas A&M University.

Texas crossings dominate for U.S. Mexican avocado imports
Texas crossings dominate for U.S. Mexican avocado imports

The Texas cities of Pharr and Laredo represent the top two ports of entry for Mexican avocados, according to the U.S. Department of Agriculture statistics.

USDA appoints members, alternates to Hass Avocado Board

The U.S. Department of Agriculture announced the appointment of 11 members to the Hass Avocado Board.

Mexican avocado business updates
Mexican avocado business updates

Browse Mexican avocado industry business updates for companies like Calavo, Del Rey, Eco Farms, Index Fresh, Mission and more.

Mission Jumbos address consumers’ growing use of avocados

Mission Produce, Oxnard, Calif., is launching Mission Jumbos, a pack of larger avocados that addresses the trend of consumers including more avocados in their diets.

University of Florida researchers are developing an app that they hope will help limit the spread of laurel wilt disease in the state.
Florida supercomputer will help limit avocado laurel wilt disease

Researchers at the University of Florida’s Institute of Food and Agricultural Sciences are developing an app to pick the best regional treatment options for the state’s avocado laurel wilt disease.

Carlos Genel Valencia (second from left) with workers from Rancho Agua Blanca.
Giumarra Cos. offers Fair Trade avocados from Mexico

The Giumarra Companies announces a partnership with the Genel family of Rancho Agua Blanca to offer Fair Trade Certified™ avocados grown in the state of Michoacán, Mexico.

Organic avocado supplies from Mexico increase
Organic avocado supplies from Mexico increase

There’s good news for fans of organic avocados — and those who market them. Supplies out of Mexico should be plentiful this season, and prices should be reasonable.

Hass Avocado Board promotes health benefits for diabetes
Hass Avocado Board promotes health benefits for diabetes

Hass Avocado Board is creating awareness for research into the role avocados play in promoting good gut health and expanding access to its Avocado Quality Manual Guide to Best Practices.

Index Fresh promotes Debbie Willmann to director of sales

Index Fresh, Riverside, Calif., announced Debbie Willmann as the Director of Sales.

Packer Insight — Produce and politics, retailer insights, AFM
Packer Insight — Produce and politics, retailer insights, AFM

The Packer's editors discuss key topics of the week, including federal policy and leadership changes affecting produce; retailer insight at West Coast Produce Expo; and Avocados From Mexico's new Super Bowl strategy.

Volume up, prices down on Mexican avocados
Volume up, prices down on Mexican avocados

U.S. importers of Mexican avocados expect to see higher volume this year than last, and reasonable prices should make the fruit quite promotable.

Index Fresh offers Apeel-treated avocados

Index Fresh, Riverside, Calif., is offering avocados treated with Apeel Sciences’ plant-based shelf-life extending product.

Troy Aikman, Erin Andrews: Game days call for Avocados from Mexico
Troy Aikman, Erin Andrews: Game days call for Avocados from Mexico

Troy Aikman and Erin Andrews tell journalists in a live video press conference that Avocados from Mexico make a great game-viewing snack during football season — or anytime.

Mission Produce promotes Brooke Becker to sales director

Mission Produce, Oxnard, Calif., has promoted Brooke Becker to sales director.

Shanley Farms chooses New Seasons' display as contest winner

Congratulations to Produce Manager, Ethan Lohse from New Seasons Market, Portland, OR, for winning a $100 gift card from Shanley Farms for the 2020 Fall Shanley Farms/Tajin seasoning display contest.

AFM football-themed campaign includes Troy Aikman, Erin Andrews
AFM football-themed campaign includes Troy Aikman, Erin Andrews

Avocados From Mexico is kicking off a campaign with Pro Football Hall of Fame’s Troy Aikman and sportscaster Erin Andrews, with promotion materials to retailers and the chance to win $1 million and other prizes.

Index Fresh promotes John Dmytriw to VP of business development

Index Fresh, Riverside, Calif., has promoted John Dmytriw to vice president of business development.

Seald Sweet touts ‘more than citrus’ theme, debuts Avo’Bites

At its virtual exhibit at the Produce Marketing Association’s Fresh Summit, Vero Beach, Fla.-based Seald Sweet International/Greenyard USA focused on the message the supplier is “more than citrus.”

Hazel Technologies adds organic line, debuts with Desbry avocados
Hazel Technologies adds organic line, debuts with Desbry avocados

Hazel Technologies, Chicago, has a new line of the company’s shelf-life extending products approved for organic produce, Hazel O.

Alvaro Luque named The Packer’s 2020 Produce Marketer of the Year
Alvaro Luque named The Packer’s 2020 Produce Marketer of the Year

Alvaro Luque, president and CEO of Avocados from Mexico, is The Packer’s 2020 Produce Marketer of the Year.

The Oppenheimer Group acquires stake in Eco Farms

The Oppenheimer Group has acquired a 65% stake in the Temecula, Calif.-based avocado grower Eco Farms.

U.S. fresh vegetable imports up 11% 

U.S. imports of fresh vegetables from September 2019 through August were up 11%, according to the U.S. Department of Agriculture.