Latest News From Avocados

Mission Produce works with thousands of growers to supply avocados to customers around the world.
Mission goes public, plans to pursue opportunities in Europe, Asia

Mission's initial public offering has provided some insights on opportunities the company is looking to pursue in the coming years.

Mexico’s avocado exports to the U.S. expected strong again in 2021

Mexican avocado production and exports to the U.S. will increase again in 2020-21, according to a report from the U.S. Department of Agriculture’s Foreign Agricultural Service.

The Produce Moms promotes Desbry tropical avocados
The Produce Moms promotes Desbry tropical avocados

Miami-based WP Produce is partnering with The Produce Moms to increase awareness and build a following for Desbry brand of tropical avocados, a large variety that’s slow to oxidize after being cut.

Hawaii sharwil avocados arrive soon to Pacific Northwest

Sharwil avocados from Hawaii will be arriving to northern U.S. states and Canada in November, and the season continues to March.

California Avocado Commission connects to industry via PMA booth

The California Avocado Commission, Irvine, is presenting short educational session at its virtual Produce Marketing Association Fresh Summit booth.

Good Foods starts Guactoberfest campaign
Good Foods starts Guactoberfest campaign

Pleasant Prairie, Wis.-based Good Foods is highlighting the versatility of guacamole during October with a Guactoberfest campaign.

Podcast — Listing day interview with Mission exec Mike Browne
Podcast — Listing day interview with Mission exec Mike Browne

This bonus episode of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features an interview with Mike Browne, chief operating officer of Mission Produce, about the company going public.

Index Fresh finds 'Meeting in the Grove' helps communication
Index Fresh finds 'Meeting in the Grove' helps communication

Index Fresh, Riverside, Calif., has found that meeting with customers in an avocado grove has a completely different vibe than in a conference room.

West Pak releases sixth Avo Effect campaign video

West Pak Avocado, Murrieta, Calif., has a new segment in the Avo Effect campaign.

Cinco de Mayo, other spring holidays, lift hass avocado sales
Cinco de Mayo, other spring holidays, lift hass avocado sales

Led by Cinco de Mayo sales that reached a four-year high, hass avocado retail sales for holidays in the second quarter of 2020 hit record highs.

Mission Produce prepares for IPO

Mission Produce Inc., Oxnard, is starting the roadshow for an initial public offering of 9,375,000 shares at $15-$17 a share.

AFM schools retail, foodservice with Avo University

Avocados From Mexico has established Avo University, a free online guide with separate training for retailers/wholesalers and foodservice personnel.

Plums get lots of love on PMG
Plums get lots of love on PMG

As the official start to autumn neared fall staples took more spots among the PMG top 20, but summer items and year-round favorites still held their own the week of Sept. 7.

Fresh Directions hires Andy Garces in sales, marketing

Mango and avocado distributor Fresh Directions International, Miami, has hired Andy Garces for the new position of sales and marketing manager.

Border stop nets $6.6 million in meth in avocado load
Border stop nets $6.6 million in meth in avocado load

Customs and Border Protection officers in South Texas have made another multi-million seizure of drugs piggy-backing into the U.S. in a commercial load of fresh produce from Mexico, this time avocados.

Mission Produce files for IPO, outlines growth plans
Mission Produce files for IPO, outlines growth plans

(UPDATED) Avocado company Mission Produce Inc., Oxnard, Calif., has filed for an initial public offering, with plans to use the symbol “AVO” on the NASDAQ.

Susie Rea joins Index Fresh in sales role

Avocado company Index Fresh, Riverside, Calif., has hired Susie Rea in sales and business development.

California avocado gear now available online
California avocado gear now available online

The California Avocado Commission, Irvine, has opened an online merchandise shop for aficionados of the fruit, with shirts, socks, stickers and other items.

Wholly Guacamole celebrates National Guacamole Day with freebies

Wholly Guacamole is celebrating National Guacamole Day — Sept. 16 — with a drive-through stand for free guacamole and chips in Dallas.

West Pak Avocado hires Ruben Barahona as director of logistics
West Pak Avocado hires Ruben Barahona as director of logistics

West Pak Avocado, Murrieta, Calif., hired Ruben Barahona in a new position of director of logistics.

Low prices offset higher avocado volumes for Calavo 
Low prices offset higher avocado volumes for Calavo 

Calavo Growers reported avocado volume rose 18.2% in the quarter ending July 31, but that was offset by a 37% decline in average selling prices.

Tom Karst
Comps: weekly movement and price charts tell story compared with 2019

The point of reference for so many things in life is the historical record.

Mission Produce files for IPO

Avocado company Mission Produce Inc., Oxnard, Calif., has filed for an initial public offering, with plans to use the symbol “AVO” on the NASDAQ.

Avocado House satisfies PACA order

Avocado House Inc., Los Angeles, has satisfied a Perishable Agricultural Commodities Act reparation order.

West Pak’s Avo Effect details safety procedures
West Pak’s Avo Effect details safety procedures

West Pak Avocado, Murrieta, Calif., has released the fifth episode of its Avo Effect campaign, Avocados — A Ripe Responsibility.

La Dona Fruit's new 40-pound box of limes.
La Dona Fruit starts exporting limes, avocados to the U.S.

La Dona Fruit, a Colombian grower and exporter, has launched a colorful band and packaging for avocados and limes for the U.S. and Europe.

Mission Produce promotes Stephen Fink to VP of NA sales

Mission Produce, Oxnard, Calif., has promoted Stephen Fink to vice president of North American Sales.

Hazel Tech trials on tropical fruit successful

Tropical fruit shippers Seasons Farm Fresh and AMR Agro recently completed tests of Hazel Technologies products on their products during shipping and have reported successful results.

Morro Bay avocado season approaching at Shanley Farms

Shanley Farms, Morro Bay, Calif., is shipping avocados and other items directly to consumers.

   Apeel avocados and citrus are seeing expanded distribution in Germany.
Apeel expands distribution in Germany, reveals food waste reduction

Germany’s Edeka Group is offering citrus and avocados treated by Apeel Science’s plant-derived technology in more than 11,000 Edeka and Netto stores throughout Germany.

The organic avocado program at Mission Produce is growing every year, just like the industry, says Megan Berenbach, organic category manager.
Organic avocados no longer a niche

Consumers seem to have an affinity for organic avocados, and suppliers are doing their best to keep the organic pipeline flowing.

Calavo Growers promotes Rob Wedin, Mark Lodge
Calavo Growers promotes Rob Wedin, Mark Lodge

Calavo Growers, Santa Paula, Calif., has promoted Rob Wedin and Mark Lodge.

Fresh Innovations LLC plans to launch a DIY Tableside Guacamole Kit in the fall, says Jay Alley, vice president of sales.
Fresh Innovations plans new DIY guacamole kit

Fresh Innovations LLC has opened two new facilities and plans to launch a new, innovative product in the fall, said Jay Alley, vice president of sales.

Strong avocado deal expected to continue into fall
Strong avocado deal expected to continue into fall

There should be plenty of good-quality hass avocados available throughout the fall — and beyond — with an estimated 2.6 billion pounds shipped by growers in California, Mexico, Peru and Chile.

Peru plays important role in avocado landscape
Peru plays important role in avocado landscape

The Peruvian avocado deal plays an increasingly important role in the U.S. avocado industry, grower-shippers say.

California Avocado Commission targets at-home consumers
California Avocado Commission targets at-home consumers

The onset of the coronavirus pandemic has prompted the California Avocado Commission to shift some elements of its planned advertising and social media campaign to use tactics that reach targeted consumers at home.

Chilean importers plan plethora of promotions
Chilean importers plan plethora of promotions

It’s too early for an official forecast of how many avocados Chilean growers will ship to the U.S. market this season, but some importers expect volume to be less than last season’s 27 million pounds.

Avocados From Mexico plans fall promotions
Avocados From Mexico plans fall promotions

Avocados From Mexico is kicking off the fall season with two unique promotional campaigns designed to elevate engagement, expand usage and increase basket size.

Mission Produce Inc. is using AvoLast Powered by Hazel to extend the shelf life of avocados by several days, says Patrick Cortes, Mission’s senior director of business development.
Post-harvest solution can benefit environment

An innovative approach to extending shelf life of avocados may end up reducing waste, saving energy and having an all-around positive impact on the environment.

Del Monte Fresh Produce opens facility in Mexico
Del Monte Fresh Produce opens facility in Mexico

Del Monte Fresh Produce NA, Coral Gables, Fla., has opened its own packing facility in Michoacán, Mexico, said Chris Henry, vice president of sales and product management for avocados.

California’s harvest may hit 400 million pounds
California’s harvest may hit 400 million pounds

California’s 2020 avocado harvest is expected to reach nearly 400 million pounds — almost an 85% increase over last year, according to the Irvine-based California Avocado Commission.

Villita Avocados Inc. plans to release its first-ever line of guacamole products and avocado pulp in August, Acosta says.
Villita launches new products

Villita Avocados Inc. has a couple of major projects in the works.

Henry Avocado puts focus on food safety

When Escondido, Calif.-based Henry Avocado opened its new packing and distribution center in 2018, food safety was top of mind.

Hass board adds tools to help avocado industry
Hass board adds tools to help avocado industry

At a time when businesses are facing unprecedented challenges as they deal with the coronavirus COVID-19, the Mission Viejo, Calif.-based Hass Avocado Board has renewed its commitment to support the industry.

Although U.S. avocado volume from Mexico had dropped to about 25 million pounds per week at times during the summer, Bob Lucy, partner at Del Rey Avocado Co. Inc., says movement may increase to nearly 40 million pounds by the end of September.
Mexico’s volume on the rise

Avocado volume from Mexico has been similar to last year, and shipments will continue to increase over the next several weeks, grower-shippers say.

Foodservice making slow recovery
Foodservice making slow recovery

Probably no segment of the economy has suffered more from the COVID-19 pandemic than the foodservice industry.

Good season underway for Florida avocado crop
Good season underway for Florida avocado crop

The heat and humidity that tropical avocados crave has shown up right on schedule in South Florida, said Mary Ostlund, director of marketing for Homestead-based Brooks Tropicals Inc.

Naturipe’s Colombian avocado program in rapid growth mode
Naturipe’s Colombian avocado program in rapid growth mode

Naturipe is expanding its Colombian avocado program, with plans to have more than 2,500 acres in three years.

Desbry brand avocados add two-count bags, colorful displays
Desbry brand avocados add two-count bags, colorful displays

WP Produce, Miami, which grows and ships Desbry brand tropical avocados, has new retail pouch bags and displays for the green-skinned fruit.

Index Fresh sees peak volume of Peruvian avocados
Index Fresh sees peak volume of Peruvian avocados

Riverside, Calif.-based Index Fresh is seeing peak volume and quality of Peruvian avocados.