Latest News From California Strawberries

The long sought-after fountain of youth may have been hidden in plain sight. Three new studies suggest strawberries may be associated with slowing down aging of the brain, cardiovascular system, and gut microbiome.

Strawberries are one of the many delicious fruits that come from California (among other places.) Sink your teeth into these California strawberry business updates.

With fruit from Oxnard, Santa Maria and Salinas-Watsonville, Naturipe Farms expects promotable supplies starting in early April and continuing through the summer.

California strawberries grown hydroponically on tabletops and sold under the Ocean Spray brand are a new market opportunity for The Oppenheimer Group.

2021 is shaping up to be a big year for California strawberries.

The Southern California strawberry scene has undergone a major transformation during the past couple of decades.

Southern California growers soon may have access to some new strawberry varieties.

Until Jan. 19, Southern California was enjoying an ideal strawberry season.

California growers planted nearly 27,000 acres of strawberries for winter, spring and summer production this year, about 1,000 acres more than 2019, according to the Watsonville-based California Strawberry Commission.

Exceptionally good weather heading into February had Southern California strawberry growers optimistic about the coming season.

The Watsonville-based California Strawberry Commission is issuing a challenge to consumers this summer.

The Cal Poly Strawberry Center at San Luis Obispo continues to expand, both physically and in the research and programs it provides.

Plant City, Fla.-based Harvest CROO Robotics has developed a new version of its Harvest CROO — Computerized Robotic Optimized Obtainer — harvester and expects to begin commercial harvesting late this year.

The Watsonville-based California Strawberry Commission has a wealth of programs on tap this season to encourage consumers to buy California strawberries.

While above-average rainfall in California this winter put a damper on early supplies of strawberries, grower-shippers expected heavy volume of high-quality fruit once the rain stopped and temperatures started to rise.

Rain and cold weather slowed the start of the 2018 strawberry harvest in California’s Salinas/Watsonville district, but suppliers expect promotable strawberry volume expected for Mother’s Day.

The Watsonville-based California Strawberry Commission has kicked off a number of programs this season to encourage consumption of California strawberries.

Catch a few quick updates on companies involved in producing and marketing strawberries from California.

Los Angeles-based Eclipse Berry Farms LLC is increasing its Mexican berry program significantly, said Stuart Gilfenbain, sales and marketing director.

California strawberry growers are hopeful as spring progresses that one of the state's rainiest winters is behind them. And they seem optimistic about the coming season.

Suppliers and retailers will have a couple of major strawberry occasions to help them lure consumers to the produce department just as California strawberry season starts to ramp up.

Business updates on companies featured in The Packer's California Strawberries section.

Record rainfall throughout California this season following several years of drought delayed some early strawberry planting and harvesting but shouldn't have a long-term impact on the plants or this year's