Retailers can capture significant California cherry sales by promoting “pedal to the metal” to the end of the season, says Brianna Shales, marketing director for Stemilt Growers.
The new approach for the industry will drive impact in key areas like increasing purchase intent, consumption and usage with a focus on partnerships and agile programming, according to the commission.
The California-based avocado producer and value-added fresh purveyor has secured exclusive manufacturing rights for Old El Paso brand fresh guacamole and salsas in the U.S. market.
The USDA Agricultural Marketing Service has signed a cooperative agreement with California for more than $23 million to increase purchases of nutritious, local foods for school meal programs.
Lynda and Stewart Resnick donate largest gift to university from individual donors to build center for agricultural innovation and fund sustainability research grants.
Judges rule that insects and invertebrates are protected species in California, rejecting a petition by agriculture and pesticide groups and upholding a lower court decision.
California’s navel orange production for the 2022-23 season is forecast at 1.52 million tons (38.0 million boxes), up 19% from last season, according to the USDA.
California announced last week that it will ban the sale of internal combustion engine passenger cars by 2035. The decision comes on the heels of diesel shortages along the East Coast, which caught attention on The Hill.
The USDA has imposed sanctions on two produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under PACA.
Oxnard, Calif.-based Bobalu Berries has added private label packaging to its mix for one of the firm’s foodservice customers, said Cindy Jewell, marketing representative for the company.
The Western Growers Center for Innovation and Technology recently assisted Inteligistics, a WGCIT partner, in the evaluation of Inteligistics’ InteliCool system at Fresh Del Monte facilities.
The U.S. Supreme Court on June 15 ruled that employees who sign arbitration agreements can’t bring certain claims under the Private Attorneys General Act (PAGA) to court.
The California Association of Food Banks has recognized Grimmway Farms for the company’s contribution of more than 4.3 million pounds of fresh produce to the CAFB’s Farm to Family Program in 2021.
The Folsom, Calif.-based California Walnut Board and the California Walnut Commission have announced that Robert Verloop has been named executive director and CEO, effective July 11.
San Francisco Supervisor Shamann Walton has announced a major expansion in San Francisco’s edible food recovery initiatives and the SF Market is playing a role.
Census Bureau data shows that Texas experienced double-digit value gains in 2021 imports of tomatoes, onions, lettuce, carrots, cucumbers, bananas, citrus and melons.
Sakata Seed America announced a new, permanent Lettuce Distribution Facility and appointed a new Lettuce Product Manager, all within the past few weeks.
With promotable volume of California grapes available through December, retail promotion and consumer advertising continue through year-end in the U.S., and in Canada, Mexico, and other key export markets.
Late October rains in California brought some relief to the drought-stricken state but created little immediate concern for the balance of California’s grape harvest.
Researchers from the University of California, Davis, have been awarded a $10 million grant by the USDA to find ways to sustain irrigated agriculture while improving groundwater quantity and quality.
Limoneira Co. will see an increase in citrus volume of about 45% in 2021-22 thanks to gains in bearing acreage and grower additions, said Alex Teague, chief operating officer for the Santa Paula, Calif.-based marketer.
The current drought in California is forcing growers to take a hard look at their permanent plantings such as citrus trees, says Matt Dusi, analyst for Wells Fargo Commercial Banking.
The Hass Avocado Board is partnering with AltaMed Health Services to offer communities in Southern California bilingual resources to help fight against type 2 diabetes.
