Latest News From Floral

Giant Food florists weave Preakness Stakes winner horse blankets
Giant Food florists weave Preakness Stakes winner horse blankets

When Kathleen Marvel took a job as supermarket florist, she didn’t expect her creations would be seen on TV by millions worldwide.

International Fresh Produce Association hires new floral program director
International Fresh Produce Association hires new floral program director

Deborah Zoellick, who has almost two decades of floral expertise, succeeds longtime IFPA staffer Becky Roberts, who retires in March 2023.

Armand Lobato
Get ready for roses and the Valentine’s Day rush

Good planning and helping hands from the produce department — and other store areas — are needed to prepare floral products in a tight time window ahead of the holiday, says columnist Armand Lobato.

Retailers expect big things from IFPA Global Produce and Floral Show
Retailers expect big things from IFPA Global Produce and Floral Show

The Packer recently connected with retailers planning to attend the much-anticipated IFPA show to learn what they hope to gain from the Orlando event.

‘You need to be there,’ says IFPA CEO Cathy Burns
‘You need to be there,’ says IFPA CEO Cathy Burns

The wait is nearly over. The inaugural International Fresh Produce Association Global Produce and Floral Show is set to take place Oct. 27-29 in Orlando, Fla., and the industry is energized to engage.

Floral Marketing Alliance will launch with new association
Floral Marketing Alliance will launch with new association

International Fresh Produce Association Co-CEOs Cathy Burns and Tom Stenzel were joined by industry leaders to share updates about the new produce and floral association.

PMA celebrates anniversary of Virtual Town Hall and returns to SXSW
PMA celebrates anniversary of Virtual Town Hall and returns to SXSW

The Produce Marketing Association will mark its one-year anniversary of its weekly Virtual Town Hall series with a special South by Southwest edition on March 24 at noon Eastern.

PMA campaign addresses consumer COVID-19 concerns
PMA campaign addresses consumer COVID-19 concerns

The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.

Registration open for the Crosset Co. show
Registration open for the Crosset Co. show

The Crosset Co.’s Produce & Floral Conference has been revamped.

The importance of recognizing and acting on floral trends
The importance of recognizing and acting on floral trends

Staying up to date in an industry that’s ever changing can be quite the daunting task! How do you stay aware of the changes as they are happening and how do you stay ahead of the curve?

It's a spring awakening
It's a spring awakening

The groundhog didn't see his shadow this year, so that mean we're in for an early spring — or those of us in snow-laden states are dreaming about it, at least.

Create a colorful Easter
Create a colorful Easter

White lilies have become synonymous with the Easter season, but some floral designers are adding a dash of color to the occasion.

What are the top flowers purchased for Easter/Passover?
What are the top flowers purchased for Easter/Passover?

Though white lilies might be the traditional flower people think of in connection with Easter celebrations, supermarkets shouldn't stop there with their springtime floral offerings.

Marketing is key to success for Carlos Oramas
Marketing is key to success for Carlos Oramas

Carlos Oramas’ introduction to the floral industry came just over 25 years ago in what he calls a “nondescript, windowless building” in Miami.

Proper floral training's a must
Proper floral training's a must

Proper training of the supermarket floral team is a must in order to keep customers satisfied and to ensure that floral is a well-run, profitable department.

Westlake’s Andrew Bivens heads FPFC for 2019
Westlake’s Andrew Bivens heads FPFC for 2019

ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.

A rose by any other name ...
A rose by any other name ...

Just around the corner is one of the busiest occasions for floral — Valentine’s Day.

Decowraps spreads happiness through packaging
Decowraps spreads happiness through packaging

A rose may be a rose, but how it’s packaged can make a rose — or any flower — something truly special.

Floral news roundup
Floral news roundup

The Produce Marketing Association unveiled a new private Facebook group for floral members only at its Fresh Summit Convention & Expo in October in Orlando, Fla.

What's trending for floral in 2019
What's trending for floral in 2019

Consumers’ attraction to texture, increased use of e-commerce and a growing popularity of succulents and foliage are among the floral trends to watch for in 2019, industry experts say.

Make way for Valentine's Day
Make way for Valentine's Day

Christmas lights may still be twinkling, and New Year’s resolutions have yet to be broken, but it’s not too early to start thinking about Valentine’s Day.

PMA launches floral industry Facebook group
PMA launches floral industry Facebook group

The Produce Marketing Association has launched a private Facebook group for members of the floral industry.