The International Fresh Produce Association aims to help drive everyday floral sales by focusing on tools and resources for non-holiday sales at The Floral Conference – Anaheim, Calif., Feb. 27, 2024.
Good planning and helping hands from the produce department — and other store areas — are needed to prepare floral products in a tight time window ahead of the holiday, says columnist Armand Lobato.
The wait is nearly over. The inaugural International Fresh Produce Association Global Produce and Floral Show is set to take place Oct. 27-29 in Orlando, Fla., and the industry is energized to engage.
International Fresh Produce Association Co-CEOs Cathy Burns and Tom Stenzel were joined by industry leaders to share updates about the new produce and floral association.
The Produce Marketing Association will mark its one-year anniversary of its weekly Virtual Town Hall series with a special South by Southwest edition on March 24 at noon Eastern.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.
Staying up to date in an industry that’s ever changing can be quite the daunting task! How do you stay aware of the changes as they are happening and how do you stay ahead of the curve?
The groundhog didn't see his shadow this year, so that mean we're in for an early spring — or those of us in snow-laden states are dreaming about it, at least.
Though white lilies might be the traditional flower people think of in connection with Easter celebrations, supermarkets shouldn't stop there with their springtime floral offerings.
Proper training of the supermarket floral team is a must in order to keep customers satisfied and to ensure that floral is a well-run, profitable department.
ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.
The Produce Marketing Association unveiled a new private Facebook group for floral members only at its Fresh Summit Convention & Expo in October in Orlando, Fla.
Consumers’ attraction to texture, increased use of e-commerce and a growing popularity of succulents and foliage are among the floral trends to watch for in 2019, industry experts say.
Christmas lights may still be twinkling, and New Year’s resolutions have yet to be broken, but it’s not too early to start thinking about Valentine’s Day.