Latest News From FRUIT

Goldenberry Farms files suit on trademark infringement
Goldenberry Farms files suit on trademark infringement

The company said it took legal action to prevent counterfeit mini mangoes from being sold in stores.

Banana supplier Reybanpac recognized for work in market diversification, gender equality
Banana supplier Reybanpac recognized for work in market diversification, gender equality

Ecuador banana supplier Reybanpac was recognized at the Banana Awards, organized by the Association of Banana Exporters of Ecuador.

Avocados From Mexico readies for Cinco de Mayo promotions
Avocados From Mexico readies for Cinco de Mayo promotions

Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.

Groups urge U.S. to ban imports of Mexican avocados tied to deforestation
Groups urge U.S. to ban imports of Mexican avocados tied to deforestation

A letter from more than 25 environmental organizations said many Mexican growers have created legal, longstanding avocado farms that could continue to supply the U.S. if avocados from deforested lands are banned.

Stemilt says latest Nielsen data shows opportunity for fuji apples
Stemilt says latest Nielsen data shows opportunity for fuji apples

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.

Mission Produce to showcase diversified sourcing strategy at CPMA
Mission Produce to showcase diversified sourcing strategy at CPMA

Mission Produce will showcase The Mission Advantage and its diversified sourcing strategy at the Canadian Produce Marketing Association Convention and Trade Show, set for April 23-24 in Vancouver, British Columbia.

Index Fresh readies Gem avocado retail programs
Index Fresh readies Gem avocado retail programs

The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.

Sun World acts against Chinese infringement on TikTok
Sun World acts against Chinese infringement on TikTok

Sun World International LLC says unauthorized individuals falsely claimed association with the company and promoted fraudulent services under the guise of providing technical support for Autumncrisp grapes.

Canada updating labeling requirements for certain fresh grapes
Canada updating labeling requirements for certain fresh grapes

The Canadian Food Inspection Agency updated its labeling requirements for the use of sulfur dioxide gas on fresh grapes during storage and transport, according to a USDA report.

Mastronardi Produce flips for Mother’s Day strawberry campaign
Mastronardi Produce flips for Mother’s Day strawberry campaign

The Kingsville, Ontario-based fourth-generation, family-owned greenhouse business said it plans to introduce a Dreamberry strawberry pack for Mother’s Day — with a twist on its WOW brand wordmark.

Superfresh Growers anticipates longest cherry season in Pacific Northwest
Superfresh Growers anticipates longest cherry season in Pacific Northwest

Yakima, Wash.-based Superfresh Growers expects its Northwest cherry crop to be available in late May and extend into August.

USDA: Another step up for Mexican avocado output
USDA: Another step up for Mexican avocado output

Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report.

Bee Sweet Citrus adds star ruby grapefruit to spring citrus line
Bee Sweet Citrus adds star ruby grapefruit to spring citrus line

As the spring season gains momentum in California’s Central Valley, the Fowler, Calif.-based company is highlighting star ruby grapefruit as a key variety in its seasonal citrus lineup.

King Fresh Produce eyes start of California cherry deal
King Fresh Produce eyes start of California cherry deal

Peak volume of California cherries is expected on May 18 for the Dinuba, Calif.-based marketer.

Dole’s national banana survey reveals unexpected purchase preference
Dole’s national banana survey reveals unexpected purchase preference

Bananas top the list of “must-buy” fruits and vegetables on shoppers’ grocery trips, followed by grapes and apples, finds a new national banana survey commissioned by Dole Food Co.

Stemilt Growers expects promotable California cherry volume for Memorial Day ads
Stemilt Growers expects promotable California cherry volume for Memorial Day ads

Stemilt Growers expects its California cherry season to start toward the end of April, translating to promotable volumes leading into Memorial Day and through early June.

What California grower-shippers expect for strawberry season
What California grower-shippers expect for strawberry season

In the heart of California’s vibrant strawberry-growing regions, anticipation is high for the 2024 season with industry insiders upbeat about crop quality and volume. 

Sunkist ready for peak lemon demand
Sunkist ready for peak lemon demand

As one of the largest lemon suppliers in California, Sunkist is expanding its program offerings, adding multiple organic lemon growers this season to meet consumer and customer demand for year-round supply.

California citrus breeding program expanding with congressional support
California citrus breeding program expanding with congressional support

Congress is allocating an additional $500,000 in federal funding on top of $1 million granted last year to expand the program into California.

Chiquita dubs National Banana Day as National Chiquita Day 
Chiquita dubs National Banana Day as National Chiquita Day 

The company plans for a free event to celebrate all things banana on April 17 in Florida, and it invites fans to share bright and yellow memories through social media posts.

Apple inventories still 29% higher than 5-year average
Apple inventories still 29% higher than 5-year average

In the U.S. Apple Association’s latest report, fresh and processing apple numbers remain higher than last year and the five-year average for holdings.

Farm Direct Supply to debut tropical fruit line at Viva Fresh

Red and yellow dragon fruit and rambutan are among fruit and vegetable supplier’s new offerings.

New Zealand-grown Envy en route to global markets
New Zealand-grown Envy en route to global markets

The first of T&G Global’s premium new season Envy branded apples have departed Aotearoa New Zealand, bound for China.

Nominees sought for Citrus Administrative Committee
Nominees sought for Citrus Administrative Committee

The USDA is seeking nominees for 10 grower members and 10 alternate members for the Citrus Administrative Committee.

Mission Produce to promote avocado and mango supply at Viva Fresh
Mission Produce to promote avocado and mango supply at Viva Fresh

This summer, Mission Produce says it will be sourcing avocados from California, Mexico and vertically integrated farms in Peru — and mangoes primarily from Mexico, with supplemental volume from Guatemala and Nicaragua.

Oppy looks for a strong California cherry season
Oppy looks for a strong California cherry season

The marketer doesn’t anticipate any gaps in its California cherry supply this season, says Chris Kurylo, vice president of strategic business development.

California cherry crop expected to snap back to normal timing
California cherry crop expected to snap back to normal timing

More normal harvest timing for California cherries is setting the stage for a successful season, California cherry shippers say.

Sales show a steady rise for lemons and limes
Sales show a steady rise for lemons and limes

Expanding per capita consumption, increasing imports and moderate retail growth in sales point to a strong category, data and industry leaders indicate.

Organic pear season begins for Morning Kiss Organic 
Organic pear season begins for Morning Kiss Organic 

Massachusetts-based brand Morning Kiss Organic said it expects good supplies for the season, which runs through June.

Oppy plans to double Mexican grape volume, taps into Asian markets
Oppy plans to double Mexican grape volume, taps into Asian markets

The company says it expects strong imports of Autumncrisp and Ruby Rush grapes for the season that will begin in mid-May.

Zespri unveils promotions, displays as kiwifruit season approaches
Zespri unveils promotions, displays as kiwifruit season approaches

The kiwifruit marketer has planned marketing around the season's first shipments of New Zealand kiwifruit, set to hit stores mid-May.

Chilean Citrus Committee forecasts decrease in volume
Chilean Citrus Committee forecasts decrease in volume

The Chilean Citrus Committee estimates that global citrus exports from Chile will reach 383,000 tons this season, a 4% decline from 2023.

4 ways to boost California avocado sales this Cinco de Mayo
4 ways to boost California avocado sales this Cinco de Mayo

To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.

Learn the latest on fire blight research with webinar series
Learn the latest on fire blight research with webinar series

The research team on a national fire blight grant will host several webinars covering topics including antibiotic resistance, pathogen movement and plant defense.

Input sought on import plan for hass avocados from Guatemala
Input sought on import plan for hass avocados from Guatemala

Signaling that approval is on the horizon, the USDA says it has developed a pest-risk analysis for imports of hass avocados from Guatemala.

CAC launches 'What's Inside a California Avocado' marketing program
CAC launches 'What's Inside a California Avocado' marketing program

The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry.

USApple to host weather webinar
USApple to host weather webinar

Drew Lerner, senior agricultural meteorologist and president of World Weather, will share his predictions for spring bloom and weather events that might affect production this growing season.

Cherries from Quebec restricted from entering U.S.
Cherries from Quebec restricted from entering U.S.

The USDA Animal and Plant Health Inspection Service added Quebec to its prohibited import list to prevent the spread of the European cherry fruit fly.

AI-based precision crop management company raises $3.8M
AI-based precision crop management company raises $3.8M

Orchard Robotics hopes its artificial intelligence-driven camera system will help growers better understand what’s happening in their orchards and also better predict yields.

Giumarra touts Lemonade apple at AWG Showcase
Giumarra touts Lemonade apple at AWG Showcase

Los Angeles-based Giumarra was stressing the value of the Lemonade apple as a 52-week-per-year option for retailers at the Associated Wholesale Grocers' seventh annual Innovation Showcase.

Pacific Trellis Fruit touts premium stone fruit category at AWG Showcase
Pacific Trellis Fruit touts premium stone fruit category at AWG Showcase

Specialty stone fruit offerings were a focus of attention for Pacific Trellis Fruit executives at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Sage Fruit at AWG showcase: Strong apple promotions available now
Sage Fruit at AWG showcase: Strong apple promotions available now

Sage Fruit Co. had good news for retail attendees at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

World Variety highlights combo pack of dragon fruit at AWG showcase
World Variety highlights combo pack of dragon fruit at AWG showcase

With more than 1,500 options among its offerings, World Variety Produce had plenty of options to highlight at the Associated Wholesale Grocers' seventh annual Innovation Showcase, March 25-26.

Wonderful Citrus highlights Organic Halos, Seedless Lemons
Wonderful Citrus highlights Organic Halos, Seedless Lemons

Wonderful also promoted its No Shells pistachios, including its new Jalapeño Lime flavor, at the Associated Wholesale Grocers' seventh annual Innovation Showcase.

Melissa’s and Goldenberry Farms form joint venture for Sweet Sugar Mango
Melissa’s and Goldenberry Farms form joint venture for Sweet Sugar Mango

Available April through June 2024, this marks the first "official" U.S. season for the Sweet Sugar Mango after a trial run in 2023.

Criollo mango sees growing interest
Criollo mango sees growing interest

San Juan, Texas-based distributor Grande Produce spotlighted the variety during the Associated Wholesale Grocers' seventh annual Innovation Showcase, held March 25-26.

Expect strong blueberry season, says California Giant Berry Farm
Expect strong blueberry season, says California Giant Berry Farm

As blueberry season continues, the grower, shipper and wholesaler says it will offer promotable volumes of organic and conventional berries through July.

ProducePay, Four Star Fruit partner with Mexican growers to supply table grapes
ProducePay, Four Star Fruit partner with Mexican growers to supply table grapes

The companies have joined with leading Mexican growers to provide 4 million cases of table grapes during May and early June, which is traditionally the lowest volume period of the year.

Superfresh Growers highlights National Farmworker Awareness Week
Superfresh Growers highlights National Farmworker Awareness Week

In a new video, Claudio Villalobos, a farm manager at Superfresh Growers, shares his experience as a farmworker and the role farmworkers play in the fresh produce industry.

Conservation program open for California citrus growers
Conservation program open for California citrus growers

Growers can apply for up to $200,000 in funding for climate resilience and sustainability projects in citrus groves.