Latest News From Lettuce

Romaine Task Force: Final report and recommendations
Romaine Task Force: Final report and recommendations

After the crisis of last November’s outbreak related to romaine lettuce, our associations moved quickly to bring together a diverse, progressive group of stakeholders to help tackle the myriad of complex issues.

Fresh Express rolls out ‘restaurant-inspired’ salad bowls
Fresh Express rolls out ‘restaurant-inspired’ salad bowls

Fresh Express, Orlando, Fla., has six new Gourmet Kits Salads Bowls launching in select markets.

FiveStar Gourmet introduces steak salad at Costco

FiveStar Gourmet Foods, Ontario, Calif., is introducing a Grilled Steak Salad at Costco stores.

BrightFarms names Steve Platt CEO
BrightFarms names Steve Platt CEO

BrightFarms, Irvington, N.Y., has hired Steve Platt as CEO.

Broccoli, lettuce, onions contribute to Q2 vegetable sales growth
Broccoli, lettuce, onions contribute to Q2 vegetable sales growth

Second-quarter vegetable sales totaled $7.68 billion, up 5.3% from the same period in 2018.

Steinbeck changes marketing identity to Nature’s Reward

Steinbeck Country Produce, Salinas, Calif., is changing its marketing identity to Nature’s Reward to capitalize on consumer brand recognition, and has a new website design.

Church Brothers releases 3 new foodservice items at PMA

Church Brothers Farms, Salinas, Calif., is introducing Sweet Baby Broccoli, Tuscan Baby Romaine and Sandwich Ready Leaves at the Produce Marketing Association’s Foodservice Conference and Expo.

Agriculture Secretary Sonny Perdue (from left) with  Rep. Jimmy Panetta, D-Calif., Rep. Doug LaMalfa, R-Calif,, visit with Soren Bjorn,  president of Driscoll's of the Americas and Tom OBrien, (hidden), senior vice president and general counsel for Driscoll's, at one of the company's  farms in Royal Oaks, Calif..
Perdue tours central coast farms

Agriculture Secretary Sonny Perdue recently toured berry and lettuce farms in Watsonville, Calif. 

3D camera tech allows CoreTakr to remove lettuce cores
3D camera tech allows CoreTakr to remove lettuce cores

JBT Corp., Chicago, has new equipment that uses 3D technology to remove cores from lettuce heads.

Enza Zaden hosts field tours, notes success in new varieties
Enza Zaden hosts field tours, notes success in new varieties

Enza Zaden welcomed more than 100 growers, shippers and seed dealers to its San Juan Bautista Research Station to highlight the company’s leafy green varieties.

Boggiatto rebrands, changes name to Hitchcock Farms

Boggiatto Produce, Salinas, Calif., has changed its name to Hitchcock Farms in a rebranding.

Walmart expands BrightFarms salad offerings in Ohio

Walmart plans to expand BrightFarms packaged salad offerings to 50 stores in the Columbus, Ohio, area, after a successful launch in the state.

Avocado tops strawberry demand on Produce Market Guide
Avocado tops strawberry demand on Produce Market Guide

Last week on Produce Market Guide searches for avocados and strawberry content dominated demand.

Lettuce has an off year in 2018

Under the weight of two E. coli outbreak investigations linked to romaine lettuce — one leading to a six-day hiatus of all romaine sales — overall lettuce per capita availability was off about 20% in 2018, according to a new report.

Dole Bountiful salads offer plant-based proteins

Dole Food Co. is offering a new line of Bountiful Kits, ready-to-eat salad kits that feature the plant-based protein trend.

Bonduelle Fresh Americas announces water treatment plan
Bonduelle Fresh Americas announces water treatment plan

Bonduelle Fresh Americas, which markets the Ready Pac brand, is initiating new water treatment standards for leafy greens.

New California LGMA board members start terms

The California Leafy Greens Marketing Agreement has new officers and board members.

Beyond iceberg: New spins on the traditional salad
Beyond iceberg: New spins on the traditional salad

It’s no longer just iceberg lettuce and blue cheese crumbles on the salad menu these days.

Lakeside Organic creates new role
Lakeside Organic creates new role

Lakeside Organic Gardens, Watsonville, Calif., has added baby iceberg to its list of organic produce.

Boskovich Farms adds Ventura iceberg
Boskovich Farms adds Ventura iceberg

Boskovich Farms in Oxnard, Calif., is going to begin growing a small amount of iceberg lettuce.

Demand for organic produce keeps rising
Demand for organic produce keeps rising

Celery is a rising star among organic produce as consumer appetites increase for the product segment.

E. coli outbreak effects linger for leafy greens growers
E. coli outbreak effects linger for leafy greens growers

Vegetable growers of red and green leaf lettuce, romaine lettuce, cauliflower and broccolini, among other crops, is feeling a ripple effect from last year’s multistate E. coli outbreaks and subsequent recalls.

Rough winter could cause vegetable supply hiccups
Rough winter could cause vegetable supply hiccups

A winter of rain, occasional hail and cold temperatures across California will likely throw wrenches into this year’s spring vegetable supplies, growers say.

Hong Kong lifts ban on Arizona romaine

Following up on its February removal of a ban on California romaine lettuce imports, Hong Kong on March 5 lifted its ban on imports and sales of Arizona romaine.

Florida weather cooperates for timely spring deal
Florida weather cooperates for timely spring deal

The Florida spring produce season will get underway in time, thanks to a largely uninterrupted spate of favorable growing conditions, suppliers say.

Can Romaine Task Force truly serve consumers?
Can Romaine Task Force truly serve consumers?

The big question for the Romaine Task Force is, what can the industry do to strengthen irrigation water-testing standards in the mean time?

Lettuce Purchases in 2018

The likelihood of a whole lettuce purchase fell six percentage points from Fresh Trends 2017.

AeroFarms hires Roger Post as COO
AeroFarms hires Roger Post as COO

Newark, N.J.-based AeroFarms has hired Roger Post as the company’s new chief operating officer.

FDA resumes fresh produce inspections during shutdown

The Food and Drug Administration on Jan. 15 plans to start inspections of high-risk food facilities, which include leafy green processing plants, using mostly unpaid furloughed employees.

Romaine lettuce was featured in the "On the Horizon" section of the United Fresh Produce Association's Insights for Foodservice spring edition.
Government shutdown stalls romaine outbreak updates

One unintended consequence of the partial government shutdown that began Dec. 22 has been an apparent suspension in foodborne outbreak investigation updates.

The next steps needed in traceability
The next steps needed in traceability

All product recall issues — which, at their core, are traceability issues — center around 3 important things: identify, isolate, communicate.

Industry can no longer deny food safety vulnerability

Too many companies and people pretend food safety problems in fresh produce don’t exist.

How’s romaine labeling  going at point of sale?
How’s romaine labeling going at point of sale?

As romaine lettuce returns to supermarket shelves, I wanted to see what was actually happening at the point of sale.

Farm named by FDA in E. coli outbreak recalls vegetables
Farm named by FDA in E. coli outbreak recalls vegetables

The Santa Barbara County, Calif., farm named by the Food and Drug Administration as a source of E. coli in an outbreak linked to romaine has recalled red and green leaf lettuce and cauliflower.

GV leads $90 million investment in Bowery Farming

With a $90-million investment, Bowery Farming plans to build large-scale indoor farms in cities across the country.

Fresh2o Growers increases organic lettuce by 1 million heads
Fresh2o Growers increases organic lettuce by 1 million heads

One ripple effect of an E. coli outbreak linked to romaine is that customers tend to turn elsewhere for the lettuce variety, even when the Food and Drug Administration has deemed most production areas safe.

Looking for the thousand points of light
Looking for the thousand points of light

In the wake of the food safety travails of romaine lettuce in recent weeks — and industry navel-gazing about whether health authorities overreacted — I ask this question: What about the good news?

Pete's organic red butter lettuce.
Pete’s adds organic red butter lettuce, spring mix

Pete’s Living Greens, Oxnard, Calif., is introducing Organic Red Butter Lettuce and Organic Spring Mix this month.

Misionero
Misionero marks acquisition anniversary

Gonzales, Calif.-based organic leafy greens grower Misionero is celebrating two years since the company was purchased by Harbinger.

Romaine lettuce was featured in the "On the Horizon" section of the United Fresh Produce Association's Insights for Foodservice spring edition.
You Can Eat Romaine Lettuce Again...Mostly

United States health officials say it's okay to east some romaine lettuce again, just check the label.

Vegetables show good quality, size
Vegetables show good quality, size

Most Florida growers said they expected a typical crop this fall with good quality and sizing.

Fresh Express Pumpkin Panzanella, chopped Caesar kits to stores
Fresh Express Pumpkin Panzanella, chopped Caesar kits to stores

Fresh Express is rolling out two salad kits nationwide.

California LGMA adopts changes after E. coli outbreak

The California Leafy Greens Marketing Agreement has adopted the changes made by its Arizona counterpart in the wake of an E. coli outbreak linked to romaine lettuce grown in Arizona — with one exception.

California LGMA adopts changes after E. coli outbreak
California LGMA adopts changes after E. coli outbreak

The California Leafy Greens Marketing Agreement has adopted the changes made by its Arizona counterpart in the wake of an E. coli outbreak linked to romaine lettuce grown in Arizona — with one exception.

Great Lakes Growers to double capacity
Great Lakes Growers to double capacity

Great Lakes Growers, an 80,000-square-foot hydroponic greenhouse facility in Burton, Ohio, is doubling in size.

Abby Prior, vice president of business development for Irvington, N.Y.-based Bright Farms, shows off Fresh Kick, a salad blend launched this summer that includes mustard greens for a horseradish-like bite.
BrightFarms plans significant growth

Bright Farms used its Fresh Summit booth to show off its locally grown leafy greens products and to share its plans for expansion.

Church Brothers’ Mexico facility to open this year
Church Brothers’ Mexico facility to open this year

Church Brothers Farms and its processing company, True Leaf Farms, is building a processing/packing facility just across the U.S. border in Mexico to increase year-round supplies.

Misionero offers new products and packaging at Fresh Summit
Misionero offers new products and packaging at Fresh Summit

Misionero Vegetables, Gonzales, Calif., will be displaying new salad kits, bowls and washed and trimmed lettuces at the Produce Marketing Association’s Fresh Summit.

DelFrescoPure goes year-round with indoor vertical farm

DelFrescoPure is investing in technology with a new mechanized stand-alone growing system for the company’s living herbs and microgreens in a year-round process.

DelFrescoPure goes year-round with indoor vertical farm
DelFrescoPure goes year-round with indoor vertical farm

DelFrescoPure is investing in technology with a new mechanized stand-alone growing system for the company’s living herbs and microgreens in a year-round process.