Rain and cold weather put a bit of a damper on the start of Mexico’s winter produce season, but distributors said temperatures — and shipments — were rising as February played out.
There’s good news for fans of organic avocados — and those who market them. Supplies out of Mexico should be plentiful this season, and prices should be reasonable.
Hass Avocado Board is creating awareness for research into the role avocados play in promoting good gut health and expanding access to its Avocado Quality Manual Guide to Best Practices.
Supplies of fresh produce from Mexico will remain tight for a while, and f.o.b. prices will be higher than customers are used to paying, distributors say. Wicked weather is the culprit.
Dallas-based Avocados From Mexico took advantage of PMA’s Fresh Summit Convention & Exposition in Orlando, Fla., in October to introduce its new, year-round shopper communication platform, initiatives and partnerships.
As the U.S. retail scene continues to evolve, avocados are turning up in a plethora of new places — from mainstream mass marketers to the internet and beyond.
As avocado volume from Mexico increases, Avocados From Mexico has released a short film and scheduled a full lineup of seasonal programs “to engage shoppers and create avocado fans.”
As efforts to renegotiate the North American Free Trade Agreement plod along, avocado importers generally are supportive of the pact, though some feel it could use some tweaking.
Avocado volume out of Mexico should reach nearly 2 billion pounds during the current season — July 1 to June 30 — an increase from last year, despite a slow start during the summer.