Richmond, Va.-based Seasonal Roots is filling a niche as a “dirt to doorstep” online farmers market serving Mid-Atlantic shoppers, said Duane Slyder, founder.
Each Mid-Atlantic state has a slogan and hashtag for its produce — a promotional technique more valuable than ever with more eyeballs online and on phones during the recent isolating year.
Delaware Grown, a new branding initiative from the Delaware Department of Agriculture, seeks to make its mark alongside Jersey Fresh and other state branding efforts.