Latest News From Mushrooms

Monterey Mushrooms introduces sustainable mushroom packaging
Monterey Mushrooms introduces sustainable mushroom packaging

The company is making a significant change to enhance the recyclability of its mushroom packaging by incorporating NIR sortable material in its rPET thermoformed tills.

South Mill Champs and Grupo APAL partner to expand mushroom production in Mexico
South Mill Champs and Grupo APAL partner to expand mushroom production in Mexico

The partnership will form a 50/50 Mexican joint venture, Royal Champs S. de R.L. de C.V.

Mushroom Council targets fungi fans with new multimedia campaign
Mushroom Council targets fungi fans with new multimedia campaign

Launching March 1, the “Mushroom Loyalist” campaign is expected to reach the top third of mushroom buyers who account for almost 75% of all mushroom dollar sales and 68% of all mushroom purchases.

Mother Earth Mushrooms launches redesigned website
Mother Earth Mushrooms launches redesigned website

The Pennsylvania-based mushroom grower updated its website to include nutrition, varieties grown and also sections for retailers, distributors and foodservice customers.

Mushrooms offer consumers health benefits
Mushrooms offer consumers health benefits

Mushrooms may not be first in the minds of consumers when it comes to superfoods, but marketers say there is a great story to tell.

5 appointed to Mushroom Council
5 appointed to Mushroom Council

The nine-member council comprises eight domestic growers and one importer.

Fresh mushroom trends afoot
Fresh mushroom trends afoot

What are the latest mushroom trends at retail and foodservice? To find out, Produce Market Guide asked Baldor Specialty Foods, Bronx, N.Y.

Monterey Mushrooms unveils new website, packaging innovations
Monterey Mushrooms unveils new website, packaging innovations

Monterey Mushrooms grows, harvests, packages, and delivers conventional and organic fresh mushrooms and mushroom products every day of the year, says Lindsey Occhipinti, marketing manager.

Highline Mushrooms offers clear rPET tills
Highline Mushrooms offers clear rPET tills

Highline Mushrooms is making a big sustainability move, says Devon Kennedy, national marketing manager for the Leamington, Ontario-based marketer.

How the Mushroom Council aligns marketing to resonate with consumers
How the Mushroom Council aligns marketing to resonate with consumers

The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.

Meet 'Taco Tuesday’s next-door neighbor,' Mushroom Monday
Meet 'Taco Tuesday’s next-door neighbor,' Mushroom Monday

The Mushroom Council's new marketing initiative initially will be centered around foodservice.

USDA researchers explore antimicrobial benefits of mushrooms
USDA researchers explore antimicrobial benefits of mushrooms

The goal of the research is to make food crops safer throughout the production process, from farm to fork; it's looking at the ability of mushroom extracts to mitigate chronic human health conditions.

Plenty of room to grow mushroom sales
Plenty of room to grow mushroom sales

Giving consumers more options is a good way to promote mushroom sales, marketers say.

South Mill Champs acquires World Fresh Produce
South Mill Champs acquires World Fresh Produce

South Mill Champs, a vertically integrated North American grower and supplier of fresh mushrooms and functional mushroom foods, has acquired World Fresh Produce, a global fresh produce sourcing organization.

Report cites rising preference for fresh, sliced and brown mushrooms
Report cites rising preference for fresh, sliced and brown mushrooms

A new report from the Mushroom Council reveals long-term shifts in consumer preferences for fresh mushrooms.

Utopia Foods recalls enoki mushrooms because of possible health risk
Utopia Foods recalls enoki mushrooms because of possible health risk

Utopia Foods Inc. of Glendale, N.Y., announced Oct. 23 that the company is recalling all lots within expiry of Qilu Enterprise-branded, 200-gram (7-ounce) packages of enoki mushrooms.

Giorgio Fresh Co. to present its newest stuffed-mushroom flavor at IFPA show
Giorgio Fresh Co. to present its newest stuffed-mushroom flavor at IFPA show

Giorgio Fresh Co. will share the latest addition to its stuffed-mushroom line at the International Fresh Produce Association’s Global Produce & Floral Show.

Monterey Mushrooms to promote its Sizzling Sautés Mushrooms Kits at IFPA show
Monterey Mushrooms to promote its Sizzling Sautés Mushrooms Kits at IFPA show

Sizzling Sautés Mushrooms Kits are 12 ounces of Sliced Baby Bella Mushrooms, high in vitamin D, with a 1.5-ounce sauce packet, the company said on the IFPA show website.

Let mushrooms be themselves, says Le Bernardin’s chef Eric Ripert
Let mushrooms be themselves, says Le Bernardin’s chef Eric Ripert

Two chefs from New York City's Le Bernardin and Planta and two representatives from mushroom-meat brands, Fable Foods and MyForest Foods, discuss center-plate mushrooms at the Plant Based World Expo.

Mushroom Council campaign featuring easy, quick recipes and more
Mushroom Council campaign featuring easy, quick recipes and more

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed.

Mushroom Council, Allrecipes partnership reaches consumers 50M times
Mushroom Council, Allrecipes partnership reaches consumers 50M times

The Mushroom Council’s partnership with one of the world’s largest digital food-media brands has proved fruitful.

Department of Labor fines Washington grower $74K for H-2A violations
Department of Labor fines Washington grower $74K for H-2A violations

Central Washington-based grower Ostrom Mushroom Farms was fined $74,000 in civil penalties for H-2A violations, and the Department of Labor was able to recover $59,000 in back wages for workers, a news release said.

Despite rising food costs, consumers continue to reach for the versatile mushroom
Despite rising food costs, consumers continue to reach for the versatile mushroom

There’s something inherently “extra” about mushrooms. Sure, they slay as a flavorful and more affordable substitute for meat, but they also offer health benefits galore, play well in a variety of diets and cook quickly.

Mushroom Council and Culinary Institute of America launch plant-forward video series
Mushroom Council and Culinary Institute of America launch plant-forward video series

The Mushroom Council and The Culinary Institute of America are taking chefs on a globally inspired culinary tour — featuring mushrooms as the star ingredient — in their recently launched educational video series.

Mushroom’s moment: Is the trendy item set to become a grocery cart staple?
Mushroom’s moment: Is the trendy item set to become a grocery cart staple?

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department?

Fungi feats: How Smallhold is banking on sustainably grown mushrooms to captivate shoppers
Fungi feats: How Smallhold is banking on sustainably grown mushrooms to captivate shoppers

The Packer takes a peek into the grow chambers of the specialty mushroom grower and learns how it continues to expand its footprint across the U.S.

Fresh Trends 2023: 1 in 3 shoppers bought mushrooms during past year
Fresh Trends 2023: 1 in 3 shoppers bought mushrooms during past year

The Packer’s Fresh Trends 2023 survey showed 33% of consumers said they purchased mushrooms in the past year.

Monterey Mushrooms launches Sizzling Sautés mushroom kits
Monterey Mushrooms launches Sizzling Sautés mushroom kits

Watsonville, Calif.-based Monterey Mushrooms is launching its Sizzling Sautés new product line this summer.

Who says steaks must be meat? Chef and mushroom evangelist takes on Texas barbecue crowd
Who says steaks must be meat? Chef and mushroom evangelist takes on Texas barbecue crowd

Wicked Kitchen's co-founder and chef, Derek Sarno, makes the case that mushrooms can hold their weight among even the most die-hard barbecue fans.

Mushroom Council launches first contest with Allrecipes
Mushroom Council launches first contest with Allrecipes

The Mushroom Council has kicked off its first-ever “Mix It Up With Mushrooms” contest with mainstream food media brand Allrecipes.

Mushroom Council targets Texas BBQ music festival with ‘Shroom House’
Mushroom Council targets Texas BBQ music festival with ‘Shroom House’

At Austin’s Hot Luck Food and Music Festival, there will be a “Shroom House” experiential collaboration with Wicked Kitchen’s Chef Derek Sarno.

Local Bounti’s vision to grow is financed in deals totaling $145M
Local Bounti’s vision to grow is financed in deals totaling $145M

With recent funding streams, the Montana-based indoor ag grower is completing facilities in Georgia, Texas and Washington and is set to continue expanding its distribution footprint across the U.S.

Mushroom merchandising inspiration
Mushroom merchandising inspiration

Check out the winning mushroom display in PMG's Winter 2023 contest of the Produce Artist Award Series, plus other mushroom display entries in the series.

NYC influencers taste trendy mushroom bites, absorb sustainability facts
NYC influencers taste trendy mushroom bites, absorb sustainability facts

If there was ever a short list for a city to host a pop-up produce dinner for 80 media and influencers, Manhattan would be near the top — if not No. 1, of course.

Celebrity chefs to livestream sustainable 'shroomy' recipes
Celebrity chefs to livestream sustainable 'shroomy' recipes

The Mushroom Council’s April promotion for Earth Month features award-winning, seen-on-TV chefs livestreaming on Kittch.com. The 2022 event reached consumers more than 4 million times.

Smallhold expands into Sprouts Farmers Markets across western states
Smallhold expands into Sprouts Farmers Markets across western states

The New York-based specialty mushroom company continues to grow westward, adding 192 Sprouts locations to its growing retailer presence.

What's so magical about (edible, culinary) mushrooms?
What's so magical about (edible, culinary) mushrooms?

Packed with savory flavor and nutrients that many other types of produce don’t have, shoppers need to be reminded that mushrooms are a tasty and healthy addition to all kinds of dishes and cuisines. 

Seasonal items spotlight mushrooms and veggies for National Pizza Day
Seasonal items spotlight mushrooms and veggies for National Pizza Day

With mushroom- and veggie-laden offerings, pizza lovers can have it both ways on National Pizza Day, Feb. 9, 2023..

Mushrooms still atop food trend lists, Mushroom Council reports
Mushrooms still atop food trend lists, Mushroom Council reports

Media outlets, culinary influencers and even retailers nationwide in recent weeks have named fresh mushrooms a 2023 food to watch.

The Mushroom Council continues its Feed Your Immune System initiative in 2023
The Mushroom Council continues its Feed Your Immune System initiative in 2023

More than two years after the introduction of COVID-19 to America, consumers remain eager to eat foods that help their bodies avoid sickness from that virus and others.

Mushroom Council refreshes mushroom marketing campaign
Mushroom Council refreshes mushroom marketing campaign

The council's initiative has been educating consumers since 2020 about mushrooms' role in supporting a healthy immune system.

Giorgio extends stuffed mushroom line
Giorgio extends stuffed mushroom line

Temple, Pa.-based Giorgio Fresh Co. has added a new flavor — Garlic Parmesan — to its line of stuffed mushrooms, said Bryan Shelton, vice president of sales and marketing. 

Phillips focuses on organic mushrooms
Phillips focuses on organic mushrooms

The focus is on organic mushrooms at Phillips Mushroom Farms, Kennett Square, Pa., says Sean Steller, director of business development.

After tough year, mushroom growers have positive outlook for 2023
After tough year, mushroom growers have positive outlook for 2023

Mushrooms remain a Top 10 seller in fresh vegetables and are an important contributor to the success of the produce department, says Anne-Marie Roerink, principal and founder of 210 Analytics.

Stores grow mushrooms on-site with Smallhold ‘minifarms’
Stores grow mushrooms on-site with Smallhold ‘minifarms’

The 5-year-old “urban mushroom farmer” delivers fresh mushrooms to about 400 supermarkets and restaurants, and also works with a number of locations to help them raise their own organic specialty varieties on site.

Phillips Mushroom Farms focusing on growth in organics
Phillips Mushroom Farms focusing on growth in organics

The category has grown as consumers “continue to focus on eating healthy organic produce and venturing out into new mushroom varieties as well,” says Sean Steller, director of business development.

How did consumers use this year’s ‘it’ produce item?
How did consumers use this year’s ‘it’ produce item?

With mushrooms nearing the end of a year-long reign as the 2022 “Ingredient of the Year,” as forecasted by The New York Times, the Mushroom Council explored how consumers have used the vegetable this year.

Utopia Foods recalls Chinese enoki mushrooms because of possible health risk
Utopia Foods recalls Chinese enoki mushrooms because of possible health risk

The recalled mushrooms were distributed nationwide in produce wholesale companies.

Enoki mushrooms recalled for possible health risk
Enoki mushrooms recalled for possible health risk

Green Day Produce has recalled packages of enoki mushrooms from Korea sold between September 2022 and October 2022 due to potential listeria contamination.

One (or two) more mushroom purchases a year could mean tens of millions
One (or two) more mushroom purchases a year could mean tens of millions

There were insights aplenty in The Mushroom Council’s webinar, “Getting to Know Mushroom Consumers,” featuring consumer research and analysis from Jonna Parker of IRI and Anne-Marie Roerink of 210 Analytics.