A few decades back, stopping at a Stuckey's during a holiday road trip wasn't uncommon. Today the company is eyeing a business comeback by focusing on its farming roots and leveraging quality Georgia pecans.
With the aim of increasing walnut consumption this holiday season, the California Walnut Board and Commission have launched a direct-to-consumer marketing campaign highlighting the role walnuts play in festivities.
Almond crop production has kicked off this August with improved expectations that a heftier almond will offset the lowest almonds-per-acre-yield since 2009, according to a recent USDA report.
A TikTok campaign is inviting viewers and influencers alike to post creative ways to crack Wonderful Pistachios to claim a chance to win cash and a year supply of pistachios.
Nut and dried fruit suppliers and trade associations are launching memorable marketing campaigns designed to appeal to millennial and Gen Z shoppers who are strong snackers.
PALM DESERT, Calif. — Mariani Nut Co., Winters, Calif., known for its California almonds, is celebrating the 50th anniversary of the company. To make it that long, the company hasn’t stood still. Here's what's new.
Wonderful Pistachios kicks-off the Ultimate Instagram Giveaway and, in honor of the 56th Big Game, partners with Alto Rideshare Company to offer 56% off all rides around Los Angeles over game day weekend.
Los-Angeles based Wonderful Pistachios is furthering its investment in eSports through a new content partnership with streamer Brennon “GoldGlove” O’Neill.
The California Walnut Commission announced today the second annual “Power of 3” global marketing campaign, which builds on the successful 2020 campaign.
The California Walnut Board is launching its fourth American Heart Month campaign in February, expanding its popular retail marketing program in an effort to encourage consumers to make healthier food choices.
The California Walnut Board, in partnership with the Produce for Better Health Foundation (PBH), announced today the launch of Have A Plant®: The Plant-Forward Eating Guide.
The California Walnut Board and University of California, Davis, announced the release of a new walnut variety named the “UC Wolfskill” that was designed with growers in mind.
Adapting soil health management measures can increase a farm’s yield and yearly income substantially, highlight two recent case studies from the American Farmland Trust.
The 110th Blue Diamond Growers Annual Meeting countered the challenges of 2020 with a sense of accomplishment for the present and optimism for the future.
California walnut growers will soon vote on a measure that would encourage growers to promote their crop, receiving credit from the California Walnut Board for their marketing investments.
American Pistachio Growers, Fresno, Calif., which is anticipating the state’s record crop this fall, is launching an advertising campaign through television, print and digital platforms.
The values of Kern County’s top two crops in 2019 switched, with the almond crop higher than the value of its grape crop for the first time since 2011.
The U.S. Department of Agriculture has extended application deadlines for the Coronavirus Food Assistance Program for farmers and ranchers in Texas and Louisiana affected by Hurricane Laura.
Wonderful Pistachios is supporting agricultural workers in Kings County, Calif., with an auction of gear worn by pro boxer Jose Ramirez, who is sponsored by Wonderful Pistachios.
California is forecast to have another record almond crop this year, with the U.S. Department of Agriculture estimating an increase of almost 18% over last season’s crop.
California farms, ranches and agricultural business will lose between $5.9 billion and $8.6 billion in 2020 because of the COVID-19 pandemic, according to a study commissioned by ag groups.
The National Pecan Federation has petitioned the U.S. Department of Agriculture to establish a research and promotion program to expand markets for pecans.
The California Walnut Commission, Folsom, has a new global marketing campaign, The Power of 3, that has a simple message: three handfuls of walnuts a week can help improve nutrition.
SnackNation named Los Angeles-based Wonderful Pistachios Roasted & Salted as the Best Nut or Trail Mix of 2019 in its data-driven SnackNation Insights Awards competition.
The Wonderful Co., Los Angeles, is again spotlighting its products in New York’s Times Square, with digital billboards displaying ads for Wonderful products through October.