Latest News From REGION

Date producer draws influencers to Bard Valley for harvest tour
Date producer draws influencers to Bard Valley for harvest tour

California-based Natural Delights hosted 30 fresh-produce leaders and influencers from across the globe in an annual harvest tour that included hands-on learning, networking and food.

Produce industry veteran Robert 'Bob' Bassetti dies at 83
Produce industry veteran Robert 'Bob' Bassetti dies at 83

“Bobby was an original ‘produce man,'” said Robert Bassetti’s brother, Jimmy Bassetti of Little Bear Produce.

Little Leaf Farms earned top spot in category, says Nielson data
Little Leaf Farms earned top spot in category, says Nielson data

Greenhouse grower Little Leaf Farms has confirmed through recent Nielson data that it was cited as the bestselling packaged lettuce in New England, surpassing field-grown brands.

Northeast growers BrightFarms and Element Farms team to launch spinach line across Giant Co. stores
Northeast growers BrightFarms and Element Farms team to launch spinach line across Giant Co. stores

Hydroponic spinach and leafy greens grower BrightFarms has penned an exclusive licensing deal with a fellow indoor grower, Element Farms, to launch a branded spinach line across 190 Giant Co. stores.

Northwest fruit growers Starr Ranch Growers and CMI Orchards join forces
Northwest fruit growers Starr Ranch Growers and CMI Orchards join forces

The two Wenatchee, Wash.-based fruit companies are partnering to expand the combined apple, pear and cherry offerings.

‘Versatility shines’ in new Burbank Reserve russet potato variety
‘Versatility shines’ in new Burbank Reserve russet potato variety

A new "restaurant-style" potato is being launched this fall by RPE’s Farmer’s Promise brand, with the new crop anticipated Oct. 1.

SEPC research study sheds light on the fresh produce consumer
SEPC research study sheds light on the fresh produce consumer

The Southeast Produce Council released its “What’s New? 2023” consumer report highlighting produce trends and opportunities at the Southern Innovations conference Sept. 14-16 in Charlotte, N.C.

Keystone Fruit Marketing kicks off Eastern apple season
Keystone Fruit Marketing kicks off Eastern apple season

The Pennsylvania-based fruit marketing company is launching its Eastern apple season with ginger gold, Honeycrisp and mcintosh varieties, and it expects peak supply from November to January.

Washington Fruit Growers named Gilbert Orchards’ exclusive marketer
Washington Fruit Growers named Gilbert Orchards’ exclusive marketer

Two Pacific Northwest fruit purveyors have joined forces to grow and expand market reach in apples, pears and cherries.

Grimmway Farms names director of sales for western U.S.
Grimmway Farms names director of sales for western U.S.

The Bakersfield, Calif.-based company has hired Dave Moore to manage relationships with existing western U.S. customers as well as develop new business in all channels.

Brent Shammo named next president of Peirone Produce
Brent Shammo named next president of Peirone Produce

The Inland Northwest-based fresh fruit and vegetable distributor and its parent company, URM Stores Inc., have appointed the produce veteran as president.

John Phipps
Why water is the new oil for landowners

There are signs that water is the new oil as water rights turn into water fights across the western U.S., says columnist John Phipps. He thinks it's a battle that could only heat up in the coming years.

Meet the new faces of New England Produce Council
Meet the new faces of New England Produce Council

Expect to see some new faces on New England Produce Council’s two boards: the executive board and board of directors.

Heads up — it’s hatch chili season
Heads up — it’s hatch chili season

If you want to get your hands on the cult-favorite smoky-spice chili grown in Hatch, N.M., don’t wait — the time is now.

Little Leaf selects CFO and EVP
Little Leaf selects CFO and EVP

William Hogan is bringing over 20 years of experience in financial management and private equity to lead the greenhouse grower’s accelerated growth and expansion.

Food Lion recognizes C.H. Robinson for partnership in supply chain solutions, hunger relief
Food Lion recognizes C.H. Robinson for partnership in supply chain solutions, hunger relief

Robinson Fresh has been awarded The Grand Lion for Good Vendor Award from retailer Food Lion for its support of hunger relief projects and commitment to driving efficiencies across the fresh produce supply chain.

Grower expects strong Pacific Northwest blueberry season starting in July
Grower expects strong Pacific Northwest blueberry season starting in July

California Giant Berry Farms is anticipating promotable yields of blueberries out of Oregon, British Columbia and Washington state in July and August.

Cantaloupe growers stitch together a steady supply through summer
Cantaloupe growers stitch together a steady supply through summer

Growers are managing delayed and irregular cantaloupe production out of Yuma, the Imperial Valley and into the Westside, but anticipate the production will normalize as the deal shifts in July, August and September.

Stemilt kicks off 5 River Islands cherry season
Stemilt kicks off 5 River Islands cherry season

The premium dark-sweet cherries cultivated in the California Delta region are expected to be available from mid-June through Fourth of July promotions, the grower says.

Morning Kiss Organic melons hit East Coast shelves
Morning Kiss Organic melons hit East Coast shelves

The brand is currently offering organic mini watermelons, organic cantaloupe and organic honeydew melons from Mexico and California to its East Coast customers.

Industry veterans join Baldor Specialty Foods as VPs
Industry veterans join Baldor Specialty Foods as VPs

Northeast and mid-Atlantic distributor Baldor Specialty Foods is expanding its leadership team by adding two specialty foods industry veterans in vice president roles.

Strong cherry crop expected, industry association says
Strong cherry crop expected, industry association says

The early signs point to a healthy crop of cherries in the Northwest, says Tim Kovis, director of communications and events for the Washington State Tree Fruit Association, Yakima, Wash.

Superfresh Growers promotes new president
Superfresh Growers promotes new president

Conner O’Malley will take the reins from Tim Lane, who plans to retire later this year after leading the Yakima, Wash.-based company for 25 years.

Orchard View expects to mark century of cherries with abundant crop
Orchard View expects to mark century of cherries with abundant crop

Orchard View says its 100th season is shaping up to be large in volume and excellent in quality, even if it’s set to begin as much as two weeks later than usual due to chilly early spring weather.

AeroFarms transitions N.J. farm to R&D facility
AeroFarms transitions N.J. farm to R&D facility

Indoor vertical grower AeroFarms is transferring its Newark, N.J., commercial operations to its commercial farm in Danville, Va., so that the New Jersey location can handle R&D operations.

Seen at Eastern Produce Council's annual gala
Seen at Eastern Produce Council's annual gala

WOODLAND PARK, N.J. — Amid the white baby grand piano, dozens of chandeliers and a chocolate fountain, members of the Eastern Produce Council met at EPC's John J. Jay McAleavey Annual Gala.

Smallhold expands into Sprouts Farmers Markets across western states
Smallhold expands into Sprouts Farmers Markets across western states

The New York-based specialty mushroom company continues to grow westward, adding 192 Sprouts locations to its growing retailer presence.

Wakefern appoints Mike Stigers as new president
Wakefern appoints Mike Stigers as new president

Wakefern, which had record sales of more than $18 billion in 2022, is a retailer-owned cooperative including the ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market banners.

John D’Arrigo to receive Western Growers' highest accolade
John D’Arrigo to receive Western Growers' highest accolade

D'Arrigo’s achievements and contributions will be celebrated at the trade association's 2023 annual meeting in November.

From fresh berries to lettuce, what we now know about potential California crop losses from flooding
From fresh berries to lettuce, what we now know about potential California crop losses from flooding

California farmers are facing another round of flooding, with fields still bearing scars from January’s floods. An area known for production of fresh berries and lettuce is expected to now have a larger loss.

Backyard Farms lettuce expands into new markets in Florida and Colorado
Backyard Farms lettuce expands into new markets in Florida and Colorado

Mastronardi Produce is distributing Naples Fresh and Spring Born greenhouse-grown leafy greens under the Backyard Farms brand.

Western growers seek new ways to safeguard crops, secure stable water supply
Western growers seek new ways to safeguard crops, secure stable water supply

Growers across the western states are seeking new and novel ways to safeguard their crops and secure a stable water supply for the future.

Second EverCrisp apple season off to a strong start, says grower
Second EverCrisp apple season off to a strong start, says grower

Washington-based Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.

California fruit growers relieved by projected increase to water allocation
California fruit growers relieved by projected increase to water allocation

The California Fresh Fruit Association has applauded a 35% water allocation, which was previously 0%, but is emphasizing the need for storage, management and infrastructure improvement.

Two industry veterans join Pete Pappas & Sons organic sales team
Two industry veterans join Pete Pappas & Sons organic sales team

Kevin Benson and James McKinnis bring decades of produce industry experience to the Maryland-based wholesaler's growing sales team.

It’s freezing outside, but hydroponic grower Square Roots says it’s thriving inside
It’s freezing outside, but hydroponic grower Square Roots says it’s thriving inside

In its first-ever ad campaign, the controlled environment agriculture grower invites viewers to witness tender leafy greens flourishing in the middle of winter.

Good weather providing a boost for crop of Southeast berries
Good weather providing a boost for crop of Southeast berries

Southeast berry grower-shippers say they should have a decent-size crop of good-quality blueberries and blackberries this spring as long as the weather remains favorable.

Plenty makes plans to dive into R&D at new Wyoming facility: A Q&A with Nate Storey
Plenty makes plans to dive into R&D at new Wyoming facility: A Q&A with Nate Storey

Plenty’s co-founder and chief science officer believes the new facility, set to open in 2025, will be “the world’s largest vertical farming research center."

Springworks raises $22M for fourth aquaponic greenhouse in Northeast
Springworks raises $22M for fourth aquaponic greenhouse in Northeast

Springworks Farm, a certified organic aquaponic greenhouse company based in Lisbon, Maine, has received a $22 million round of fresh funding that will fuel the company’s regional expansion.

California Avocado Commission unveils season forecast and media strategy
California Avocado Commission unveils season forecast and media strategy

The Irvine, Calif-based avocado commission has forecast 257 million pounds of avocados for the 2022-23 harvest season, a slight decrease from last year’s volume.

Nick Popper joins Stemilt as VP and general counsel
Nick Popper joins Stemilt as VP and general counsel

The experienced attorney has joined the northwest fruit grower-shipper in a newly created role.

Internationally sourced produce bolsters supply, provides variety of flavors
Internationally sourced produce bolsters supply, provides variety of flavors

Companies increasingly look to fruits and vegetables grown in other countries that provide ideal growing conditions and a year-round supply of fresh produce.

Bowery Farming taps into that Gen Z wellness consumer with NYC spa-like party
Bowery Farming taps into that Gen Z wellness consumer with NYC spa-like party

NEW YORK — When the invitation from Bowery Farming appeared in my e-mail inbox, a tingle of excitement sparked in me.

Salinas Valley infrastructure needs a makeover: Q&A with Jim White at Growers Ice
Salinas Valley infrastructure needs a makeover: Q&A with Jim White at Growers Ice

The 4,200,000 square feet of facilities in the Salinas Valley are an average 42 years old and are in desperate need of updates, according to the CEO of Growers Ice, a post-harvest real estate company.

Braga Fresh names Colby Pereira first chief operating officer
Braga Fresh names Colby Pereira first chief operating officer

As the first COO in the company's 95-year history, Pereira will lead strategic initiatives for the Soledad, Calif.-based fresh producer grower.

Shopper interest fuels early excitement for strong medjool date sales
Shopper interest fuels early excitement for strong medjool date sales

Yuma, Ariz.-based medjool date producer Natural Delights is primed for category growth, citing 2023 trends reports and consumer market research that favor dates.

How to sell produce from Central America, the Caribbean
How to sell produce from Central America, the Caribbean

Because of their proximity and similar climates, Central America and the Caribbean islands grow many of the same fruits and vegetables, which largely fall into two groups. 

Gabriel Avalos joins Awe Sum Organics as its new general manager
Gabriel Avalos joins Awe Sum Organics as its new general manager

The industry veteran has joined Awe Sum Organics after eight years as Bouduelle Fresh Americas’ vice president of agricultural operations and sourcing.

Superfresh Growers debuts new pear variety, the Mardi Gras pear
Superfresh Growers debuts new pear variety, the Mardi Gras pear

The medium-sized winter pear variety launches its first season in February and likely selling into April 2023.

Record crop of Pazazz apples reported by grower-shipper
Record crop of Pazazz apples reported by grower-shipper

Multiple growing regions in North America have strengthened the availability of the crunchy, flavorful apple variety this winter, despite crop shortages in Washington.