The Kingsville, Ontario-based fourth-generation, family-owned greenhouse business said it plans to introduce a Dreamberry strawberry pack for Mother’s Day — with a twist on its WOW brand wordmark.
Canadian greenhouse grower Del Fresco Produce is launching the second phase of its strawberry production, bumping acreage from six to a total of 17 acres.
Canadian greenhouse grower Del Fresco Produce is launching the second phase of its strawberry production, bumping acreage from six to a total of 17 acres.
Berry marketer Sun Belle Inc. has a new refrigerated distribution facility adjacent to Miami International Airport, an importing hub for some of its products.
Monterey County’s (Calif.) vegetable crop value rose slightly from 2016 to 2017, and fruit crop values dropped a bit, as overall agricultural production rose 4%, to $4.4 billion.
It’s still relatively early in the season, but California strawberry volume seemed headed for its third record strawberry crop in a row as of early June.
Watsonville, Calif.-based Driscoll’s miniseries “Pursuit of Flavor,” which the company launched in April, has already gained more than 1.5 million views.
Fruit and vegetable grower-shippers are asking consumers to get healthy by skinny dipping — dunking fruits and vegetables into healthy dips — this summer.
Cindy Jewell, vice president of marketing for Watsonville-based California Giant Berry Farms, has been chosen as the honoree at the United Fresh Women in Produce reception.
San Diego-based Andrew & Williamson Fresh Produce has earned another Equitable Food Initiative certification, this time for its three-location Buenaventura Ranch near Santa Maria, California.
Rain and cold weather slowed the start of the 2018 strawberry harvest in California’s Salinas/Watsonville district, but suppliers expect promotable strawberry volume expected for Mother’s Day.
Hollister, Calif.-based Berry People is transitioning its organic strawberry production to Santa Maria and Watsonville, Calif., from Baja California, Mexico.
Driscoll’s has introduced a six-part “miniseries,” called “Pursuit of Flavor” that highlights four berry varieties, the company’s family heritage, and the work behind developing proprietary varieties.
The Watsonville-based California Strawberry Commission has kicked off a number of programs this season to encourage consumption of California strawberries.
While the California strawberry crop generates sales for the industry, it also generates almost $3 billion in non-farm revenue every year, according to a California Strawberry Commission study.
Organic strawberries account for 11.8% of the acreage in California, according to the California Strawberry Commission, and growers say volume has been holding steady or making small gains over the past few years.
California’s 2018 strawberry season got off to a rousing start, with volume as of March 3 more than double that of last year — 7.78 million trays compared to 3.7 million trays in 2017.
Watsonville-based California Giant Berry Farms and Envy apples are pairing up this year to promote their products through photos, videos and recipes on the company’s digital platforms.
A hearing has been set for Jan. 24 to consider motions in the multi-million dollar Chapter 11 bankruptcy proceedings of Eclipse Berry Farms LLC and subsidiaries Rosalyn Farms LLC and Harvest Moon Strawberry Farms LLC.
