Latest News From United Fresh Expo

The success of United Fresh 2020 LIVE! laid the groundwork for United Fresh to use that virtual platform as United Fresh LIVE! 365, touted as a year-round online marketplace and educational resource.

The United Fresh Produce Association is highlighting the best ideas used by virtual booth exhibitors at the recent United Fresh LIVE! event.

Although the trade show experience was all online at United Fresh LIVE!, some attendees spent a lot of time visiting different booths.

While a rocky economy and heavy dependence on migrant labor during the COVID-19 are big concerns, global produce industry leaders at the closing general session of United Fresh LIVE! also cited reasons for optimism.

The United Fresh Produce Association is recognizing exhibitors at its United Fresh LIVE! virtual expo for their virtual booths.

Specialty crop growers have only received a small portion of CFAP funds, and panelists on a United Fresh LIVE! session said the direct payment program for growers is targeted for changes by industry lobbyists.

Salad greens have a soiled reputation because of foodborne illness outbreaks the last few years.

As disastrous as we all know COVID-19 has been to our nation and to the fresh produce industry, the collateral damage still brings me up short.

The good news for President Trump is that the November election is still months away, according to Randy Russell.

If you read the headline and shuddered a little inside, you’re not alone.

Israel-based technology company ClariFruit is helping growers better classify fruit quality before it is packed and distributed, and company president Elad Mardix said the savings could be huge.

Shay Myers, CEO of Parma, Idaho-based Owyhee Produce, is The Packer’s 2020 Produce Man of the Year. The Packer “presented” the award in a video presentation during United Fresh LIVE! on June 17.

With President Trump’s $1 trillion infrastructure investment plans providing breaking news, Jeff Moore of The Tom Lange Co. led a transportation discussion on United Fresh LIVE!

When COVID-19 arrived in March, the students and the salad bars in school cafeterias disappeared.

In today’s COVID-19 pandemic-filled business world, adapting is crucial, according to chefs who shape the menus of restaurants, retirement communities, school systems, hotels and quick-service restaurants.

Starting with a video tribute to the essential workers that bring fresh produce from the farm to the fork, the 2020 United Fresh LIVE! grand opening session was an industry first.

Connecting with attendees and social media followers, Yakima, Wash.-based Superfresh Growers will offer an Instagram Live video featuring blueberries or cherries each day of United Fresh LIVE!

With show floor sampling impossible at this year’s United Fresh LIVE! event, Nature Fresh Farms is improvising.

At United Fresh LIVE!, Sunkist Growers is sharing a sneak peek of the interactive “Sunkist Island,” a simulated orange grove experience that will be promoted in select export markets.

Chelan Fresh, Chelan, Wash., is doubling the production of the SugarBee apple variety this year, and is inviting United Fresh LIVE! participants to learn more about the apple.

Chiquita is inviting United Fresh LIVE! attendees to visit its virtual expo booth to tour banana production areas and learn more about its category insights, sustainability efforts and customer solutions.

The Packer’s Tom Karst visited June 8 with Danny Dumas, the incoming chairman of the United Fresh Produce Association.

Stemilt Growers, Wenatchee, Wash., plans to showcase Artisan Organics peaches and the approaching Rave apple crop during the United Fresh LIVE! online expo and conference starting June 15. 

Looking at the future of organic produce marketing after COVID-19, the United Fresh Produce Association and Organic Produce Network will co-host an Organic General Session during United Fresh LIVE!

As the first large virtual produce trade show, United Fresh LIVE! will be a groundbreaking event for attendees and exhibitors.

Led by unanimous support from their board of directors, the United Fresh Produce Association is jumping into the future with the virtual United Fresh LIVE! event the week of June 15.

Something new is coming this way. United Fresh LIVE!, the June 15-19 virtual produce event, will be a brand new experience for the industry. The COVID-19 pandemic created the need for the event.

The Packer is seeking nominations from the produce industry for its annual Produce Man or Woman of the Year award, presented in conjunction with the June 15-19 United Fresh LIVE! conference and expo. 

United Fresh LIVE! is coming in mid-June, and The Packer’s Tom Karst visited May 1 with John Toner with the United Fresh Produce Association about the trend-setting virtual event.

The United Fresh Produce Association has released a schedule of events for the 2020 United Fresh LIVE! show.

The United Fresh Produce Association is unveiling its plans for a virtual show, United Fresh LIVE!, after the organization cancelled its annual in-person show because of the COVID-19 crisis.

A week of California town hall events and member visits by United Fresh Produce Association executive staff in early March will wrap up with a networking reception in San Diego.

The association’s convention committee celebrated the opening of registration for the event in San Diego, Calif., the host city for the June 16-19 show.