Latest News From United Fresh

(UPDATED, April 1) The boards of directors of the Produce Marketing Association and the United Fresh Produce Association have reached an agreement in principle to combine the groups by the first of the year.

One good list deserves another. Following up on our first set of takeaways from the opening day of United Fresh's BrandStorm event, here are a few more highlights from the last two days of the virtual conference.

Catch up on some of the big topics in the produce industry this week with our latest episode of Packer Insight with editor-in-chief Tom Karst, Northeast editor Amy Sowder and retail editor Ashley Nickle.

More help is on the way.

BrandStorm is happening over Zoom this week, and speakers have provided a wealth of practical commentary on topics from empathy in marketing to planning the marketing budget to using data to make your case.

Nominations are now being accepted for United Fresh’s 2021 Women in Produce Honoree.

Episode 38 of Tip of the Iceberg Podcast features two interviews: one with Mary Coppola of United Fresh, and one with Joe Watson of PMA and Steve Patt of Tourtellot & Co.

The United Fresh Produce Association’s BrandStorm event takes place next week and aims to tackle a whole slew of topics relevant for marketers in 2021, from budget to empathy to sustainable packaging to digital media.

This is part two of a two-part report on takeaways from the first day of BrandStorm 2021. Check out takeaways 1-5 here.

United Fresh Produce Association has developed a six-part webinar series designed to inform companies of the regulatory issues affecting international trade of produce products imported into and exported from the U.S.

Episode 36 of Tip of the Iceberg Podcast features an interview between Tom Karst, editor-in-chief of The Packer, and Robert Guenther, senior vice president of public policy for the United Fresh Produce Association.

Giving an outlook on immigration reform and a view of what may be ahead for coronavirus relief, Robert Guenther of the United Fresh Produce Association spoke Feb. 22 with Tom Karst of The Packer.

Even though lemons and onions have close to full foodservice penetration in all regional U.S. markets, data shows they’re the way to go for the rest of winter and into spring.

New members of Congress will discuss industry issues in virtual meet-and greet-sessions that are offered exclusively to United Fresh Produce Association members.

The United Fresh Produce Association is offering web seminars on Feb. 23 and Feb. 25 that will take a deep dive into foodservice and retail sales trends.

A recent United reFresh session featured conversation on opportunities to more effectively sell produce online, from basics like more complete product detail pages to merchandising tools designed to increase urgency.

This year United Fresh is taking BrandStorm virtual on March 9-11. Among the events is a Zoom background contest.

The United Fresh Produce Association has launched its 2021 Compensation Survey for the fresh produce industry, with the results expected in June.

The United Fresh Produce Association has set March 10 as the date for the first annual virtual harmonized standard update meeting, according to a news release.

The United re-Fresh Experience concluded its tenth session yesterday wrapping up the live experiences in the month of January.

The application period has opened for the Class 26 of the United Fresh Produce Industry Leadership Program.

It is with sincere thanks that I share our Season of Giving Back campaign has raised more than $90,000 for United Fresh Start Foundation’s mission to increase fresh produce access for children and families in need.

United Fresh’s sixth annual BrandStorm event will feature a panel of marketing icons Roger Pepperl, Cindy Jewell and Mark Munger, sharing perspectives on the past, present and future of fresh produce marketing

The United Fresh Produce Association’s sixth annual BrandStorm event will open with a keynote from author and brand strategist Lindsay Pedersen.

This Friday, Jan. 15, is the deadline to nominate an outstanding chef or foodservice operator for our 2021 Produce Excellence in Foodservice Awards Program.

The United Fresh Produce Association has chosen the second class for its year-long Produce Safety Immersion Program.

A new series of United Fresh Produce Association re-Fresh Experience sessions is set to begin Jan. 12.

The United Fresh Produce Association has several upcoming web seminars on food safety.

This year, BrandStorm — the industry’s signature brand marketing event — will deliver marketing education straight to your desk, March 9-11.

Ten figures from United Fresh Produce Association's Robert Guenther, senior vice president of public policy.

United Fresh Produce Association is launching its 117th Congress Meet and Greet series for members to virtually meet new legislators and discuss issues.

United Fresh Produce Association will kick start the new year with unique programming beginning Tuesday, January 5, 2021.

Tom Stenzel, president and CEO of the United Fresh Produce Association, released the following statement on the Dietary Guidelines for Americans 2020-25.

Frontline essential food and agricultural workers should be a high priority population to receive the COVID-19 vaccine, according to a panel advising the Centers for Disease Control and Prevention.

The United Fresh Produce Association is offering a virtual workshop on strategies from a changing work environment.

Food safety will be a top concern in 2021, so the United Fresh Produce Association has a roster of food safety programs available in virtual seminars coming up in the new year.

The United Fresh Produce Association has scheduled a web seminar on its latest FreshFacts on Retail report Dec. 15.

It's been 10 years since the Healthy, Hunger-Free Kids Act became law: What's happened with schoolchildren's health as a result and how have different aspects of this policy fared so far? 

The United Fresh Produce Association’s sixth annual BrandStorm event will take place online in 2021.

In a pick criticized by environmental groups but supported by produce advocates, president-elect Joe Biden has reportedly chosen former Agriculture Secretary Tom Vilsack to return to the U.S. Department of Agriculture.

Investigations into foodborne illness outbreaks could be streamlined and conducted more effectively when supply chain partners provide extended product information during tracebacks.

The United Fresh Produce Association is hosting a night of comedy for the produce industry.

This is part two of a two-part report on takeaways from the second and third days of BrandStorm 2021.

As a challenging year draws to a close, the United Fresh Produce Association is asking members should look to the challenges of 2021 and support the organization’s charitable efforts.

The United Fresh Produce Association’s Fresh Insights for Foodservice fall issue highlights the traditional holiday meal mainstays, as well as the COVID-19 pandemic’s continued effects on the foodservice sector.

The United Fresh Start Foundation has launched the Season of Giving Back, a month-long celebration recognizing the charitable efforts of the produce industry and their partners.

United Fresh has opened the nomination period for the 2021 Produce Excellence in Foodservice Awards Program.

The United Fresh Produce Association is hosting a traceability seminar on Nov. 5. 

United Fresh Produce Association has announced the member-exclusive SmartPass Education Package for 2021. The package offers members access to events through the year with the convenience of a single registration.

The United Fresh Produce Association is now accepting nominations for its 2021 Retail Produce Manager Awards Program.