Latest News From United Fresh

Walmart exec joins indoor ag panel for web event

Victor Verlage, the senior director of agriculture strategy development for Walmart, is the latest panelist confirmed for a virtual panel on produce trends on indoor agriculture.

United Fresh seminar looks at latest FreshFacts on Retail data
United Fresh seminar looks at latest FreshFacts on Retail data

The United Fresh Produce Association will be presenting the data from its latest FreshFacts on Retail report, covering the first quarter of 2020, with a web seminar.

United Fresh LIVE! session mulls future of organic produce

Looking at the future of organic produce marketing after COVID-19, the United Fresh Produce Association and Organic Produce Network will co-host an Organic General Session during United Fresh LIVE!

United Fresh LIVE! show is breaking new ground

As the first large virtual produce trade show, United Fresh LIVE! will be a groundbreaking event for attendees and exhibitors.

Direct COVID-19 payment program opens; United Fresh launches webpage
Direct COVID-19 payment program opens; United Fresh launches webpage

United Fresh has launched a webpage with detailed information on the Coronavirus Food Assistance Program, the direct payment program to help producers reclaim some of the losses from the pandemic.

United Fresh’s new event brings industry together online

Led by unanimous support from their board of directors, the United Fresh Produce Association is jumping into the future with the virtual United Fresh LIVE! event the week of June 15.

Abby Prior is vice president of sales and marketing for BrightFarms and co-chair of the United Fresh LIVE! Convention Committee.
BrightFarms’ Abby Prior reflects on innovation in going virtual

Something new is coming this way. United Fresh LIVE!, the June 15-19 virtual produce event, will be a brand new experience for the industry. The COVID-19 pandemic created the need for the event.

United Fresh offers Cornell leadership program

The United Fresh Produce Association is offering a leadership program with Cornell University at the United Fresh LIVE! online event.

Time to shift focus, Stenzel believes
Time to shift focus, Stenzel believes

After numerous industry questions and an exchange of letters between national trade associations and the USDA, Tom Stenzel believes it is time to focus on the positives of the Farmers to Families Food Box Program.

Seminar focuses on food safety measures for Mexican papaya
Seminar focuses on food safety measures for Mexican papaya

A web seminar on new growing and handling best practices for Mexican papayas will answer questions from the industry about the document outlining the procedures.

PMA, United Fresh and CFFA offer to help USDA on produce boxes
PMA, United Fresh and CFFA offer to help USDA on produce boxes

The United Fresh Produce Association and Produce Marketing Association has asked the U.S. Department of Agriculture to include them in any revisions or evaluations of the Farmers to Families Food Box Program.

United Fresh explores foodservice trends in uncommon times
United Fresh explores foodservice trends in uncommon times

The United Fresh Produce Association and Datassential are featuring foodservice trends during a web seminar to accompany the association’s quarterly foodservice report.

 The Packer's editor-in-chief Tom Karst presents the 2019 Packer Man of the Year award to Grimmway president Jeff Huckaby.
Nominate a Produce Man or Woman of the Year today!

The Packer is seeking nominations from the produce industry for its annual Produce Man or Woman of the Year award, presented in conjunction with the June 15-19 United Fresh LIVE! conference and expo. 

Industry questions Farmers to Families Food Box awards
Industry questions Farmers to Families Food Box awards

How do companies with no warehouse or logistic capabilities win a federal contract to supply produce boxes to food banks?

United Fresh seminar addresses exhibiting at virtual expo
United Fresh seminar addresses exhibiting at virtual expo

The United Fresh Produce Association, whose annual show has moved to a digital format because of the COVID-19 pandemic, has scheduled a web seminar on exhibiting at the digital event.

United Fresh LIVE! publishes list of exhibitors
United Fresh LIVE! publishes list of exhibitors

United Fresh LIVE! has published its list of exhibitors for its June 15-19 event.

New foodservice report covers how operators are adapting amid COVID-19
New foodservice report covers how operators are adapting amid COVID-19

The newest Fresh Insights for Foodservice report features baby lettuces, acorn squash, grapes and more, plus a section on how foodservice operators have been adapting their business models in light of COVID-19.

Seminar explores ways to offer produce to students in pandemic
Seminar explores ways to offer produce to students in pandemic

With schools closed, district foodservice professionals across the country are working with numerous collaborators to ensure students have access to healthy meals.

U.S., Mexican papaya stakeholders complete food safety guide
U.S., Mexican papaya stakeholders complete food safety guide

After months of collaboration, U.S. and Mexican papaya industry stakeholders have a food safety document specifically designed for the tropical fruit.

Seminar addresses remote food safety audits in a pandemic
Seminar addresses remote food safety audits in a pandemic

With travel bans due to COVID-19 pandemic restrictions, on-site audits have been disrupted, and the United Fresh Produce Association has a web seminar to answer importers’ questions.

United Fresh chooses Excellence in Foodservice Award honorees

The United Fresh Produce Association has named the recipients of its Produce in Excellence Foodservice Awards.

United Fresh releases schedule for United Fresh LIVE! show

The United Fresh Produce Association has released a schedule of events for the 2020 United Fresh LIVE! show.

United Fresh and USDA offer Buy Fresh web seminar
United Fresh and USDA offer Buy Fresh web seminar

The USDA’s Agricultural Marketing Service and the United Fresh Produce Association will partner on an April 23 web seminar discussing details of the Coronavirus Food Assistance Purchase and Distribution Program.

United Fresh announces 2020 Retail Produce Manager Award recipients
United Fresh announces 2020 Retail Produce Manager Award recipients

Produce managers from 16 states and Canada have been recognized by the United Fresh Produce Association as part of the annual Retail Produce Manager Awards program.

Robert Guenther looks at USDA’s Coronavirus Food Assistance Program
Robert Guenther looks at USDA’s Coronavirus Food Assistance Program

Delving into the detail of the U.S. Department of Agriculture’s Coronavirus Food Assistance Program, Robert Guenther visited April 21 with The Packer’s Tom Karst.

School association and United Fresh to help students get produce
School association and United Fresh to help students get produce

The School Nutrition Association and United Fresh are partnering to connect produce distributors to school foodservice directors looking for single-serve, wrapped produce as part of meal distributions.  

United Fresh Start Foundation names recipients of COVID-19 grants
United Fresh Start Foundation names recipients of COVID-19 grants

The United Fresh Start Foundation has awarded 25 companies $1,000 each to defray some of the costs of supplying fresh fruits and vegetables to children and families due to the pandemic closing schools.

Industry associations call for end to excessive shipping line fines
Industry associations call for end to excessive shipping line fines

Eighty organizations seeking relief from what the groups called “unconscionable” detention and demurrage penalties imposed by shipping lines on U.S. agriculture exporters and truckers.

United Fresh foundation grants fund donations during crisis
United Fresh foundation grants fund donations during crisis

The United Fresh Start Foundation has started a new program to increase access to fresh produce for children and families, while creating opportunities for foodservice distributors during the COVID-19 crisis.

Food industry releases response guidelines for COVID-19 employees
Food industry releases response guidelines for COVID-19 employees

Members of the Food and Beverage Issues Alliance have collaborated with the Food and Drug Administration on guidelines for food companies to follow if an employee or customer tests positive for COVID-19.

United Fresh rolls out virtual 2020 LIVE! show plans 
United Fresh rolls out virtual 2020 LIVE! show plans 

The United Fresh Produce Association is unveiling its plans for a virtual show, United Fresh LIVE!, after the organization cancelled its annual in-person show because of the COVID-19 crisis.

United Fresh 2020 LIVE! moves traditional show, expo online
United Fresh 2020 LIVE! moves traditional show, expo online

The United Fresh Produce Association has swapped the traditional trade show planned for San Diego in June for an online event.

Importance of PACA protections escalates in pandemic
Importance of PACA protections escalates in pandemic

Fresh produce industry groups are alerting growers and other PACA licensees about the importance of maintaining the protections afforded by the law as the spread of coronavirus COVID-19 continues.

United Fresh extends application period for leadership program
United Fresh extends application period for leadership program

The United Fresh Produce Association is extending the application period for the 26th class of its leadership program because of the coronavirus COVID-19 pandemic.

United Fresh calls for federal assistance for COVID-19 losses
United Fresh calls for federal assistance for COVID-19 losses

The United Fresh Produce Association is requesting urgent action by Congress to help the fresh produce supply chain deal with the financial shocks caused by the coronavirus COVID-19 outbreak.

Food industry releases guidelines for COVID-19 employees
Food industry releases guidelines for COVID-19 employees

United Fresh and other food industry groups collaborated with the Food and Drug Administration on guidelines for food companies to follow if an employee or customer tests positive for COVID-19.

COVID-19 temporarily closes Houston port terminals
COVID-19 temporarily closes Houston port terminals

Operations at the Port of Houston will be back to normal March 20 after an International Longshoremen’s Association worker tested positive for coronavirus COVID-19.

Foodservice distributors, restaurants, seek federal support
Foodservice distributors, restaurants, seek federal support

Industry advocates are pushing lawmakers to provide funds that would assist foodservice companies suffering because of the ongoing coronavirus COVID-19 outbreak and subsequent restrictions on restaurants.

No reason to avoid fresh produce during outbreak
No reason to avoid fresh produce during outbreak

Purdue University’s Department of Food Science has a message for consumers: Don’t let a fear of the coronavirus COVID-19 to keep you from eating fresh fruits and vegetables.

United Fresh welcomes new executive board members

The United Fresh Produce Association, Washington, D.C., has a new slate of officers and directors.

United Fresh discusses coronavirus, product trends at FPFC event
United Fresh discusses coronavirus, product trends at FPFC event

CERRITOS, Calif. — Coronavirus, product recall plans and new product trends were among topics discussed during a United Fresh Produce Association Town Hall.

United Fresh foodservice report eyes kiwi 

The winter 2020 United Fresh Produce Association Fresh Insights for Foodservice report takes a close look at kiwifruit and watermelon radishes, along with new plant-based menu trends.

United Fresh town hall meetings lead to San Diego event in March

A week of California town hall events and member visits by United Fresh Produce Association executive staff in early March will wrap up with a networking reception in San Diego.

Workshop helps companies with recall readiness
Workshop helps companies with recall readiness

The United Fresh Recall Ready Program is sponsoring a workshop to educate companies on the process involved in recalling products.

Industry members report BrandStorm takeaways
Industry members report BrandStorm takeaways

AUSTIN, Texas. — Attendees at this week’s BrandStorm conference found value in sessions on topics ranging from influencer marketing to consumer media to sales-marketing collaboration.

BrandStorm covers video, podcasting, crisis management
BrandStorm covers video, podcasting, crisis management

AUSTIN, Texas — The second day of the United Fresh Produce Association’s BrandStorm conference covered topics from crisis management and sustainable packaging to video and podcasting.

Education session brings exhibitor, buyer perspectives
Education session brings exhibitor, buyer perspectives

AUSTIN, Texas — The Exhibitor Storm Surge program at BrandStorm served up a comprehensive overview of trade show tips and strategy, including through two panels with industry members.

BrandStorm session goes deep on trade show best practices, ROI
BrandStorm session goes deep on trade show best practices, ROI

AUSTIN, Texas — Companies need to establish specific, measurable objectives for their trade show appearances to get the most bang for their buck on the show floor, consultant Jefferson Davis said at BrandStorm.

Time to submit entries for the United Fresh Innovation Awards
Time to submit entries for the United Fresh Innovation Awards

The United Fresh Produce Association is seeking applications for the 2020 Innovation Awards.

The time to apply is now for United Fresh Leadership Program

The application period has opened for United Fresh Produce Industry Leadership Program’s 26 class.