Latest News From USPB

DENVER - While foodservice has been gaining market share of potato sales in recent years, the erosion at retail is slowing and showing signs of turning around, Potatoes USA leaders say.

DENVER - Borrowing a page from Gatorade, Potatoes USA will use elite endurance athletes to promote its performance message.

DENVER - With an uncooperative Republican Congress confounding quick action, President Trump's ambitions to reshape trade policy, cut taxes, reform health care and trim the bureaucracy may not unfold exactl

DENVER - Seizing the marketing offensive for what promises to be a long-term campaign, Blair Richardson of Potatoes USA wants consumers to see potatoes and potato products as a high performance food.

DENVER - Consumer demand for convenience is accelerating, and that has implications for potato marketers.