Latest News From Watermelons

As the Dutch company looks ahead to 2024 and beyond, it says it plans to add to its watermelon portfolio with more top crimsons, minis, specialty melons and pollinizers.

Immokalee, Fla.-based Ark Foods has announced a pilot project that will expand its activities into the fruit industry with a watermelon trial.

The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.

We’ve got melon on the brain, and so does the hive mind of social media. These watermelon posts caught our attention. Learn. Imitate.

The Packer and Healthy Family Project are sharing our favorite tips to pick and prepare the iconic fruit of summer.

The Packer’s Fresh Trends 2023 survey showed that watermelon remains popular among shoppers. See how that looks across various consumer segments.

Growers in the Lone Star State’s Rio Grande Valley, Winter Garden and West Texas growing regions are enjoying solid yields and increased moisture compared to last year’s brutal drought conditions.

Experts have shared their failsafe methods for selecting the perfect watermelon and new variety cantaloupe this summer.

The National Watermelon Promotion Board has launched a summer-long promotion leveraging recent research that finds the majority of consumers say eating watermelon boosts their mood.

National Watermelon Promotion Board has released the findings of a new study, which it says demonstrates a “significant positive impact of the NWPB's activities” on the demand for watermelon.

Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.

The strategic marketing alliance will provide cantaloupe, honeydew, watermelon and mixed melons to retail, foodservice and fresh-cut customers.

National Watermelon Promotion Board recently partnered with Nutrition Impact LLC on a research project to determine the relationship between intake of watermelon and diet quality in children and adults.

The new landing page is designed as a resource for retailers, media and industry members, such as watermelon importers.

In summer watermelon campaign, promotion board embraces digital trends and platforms to inspire consumers.

Winners will get $10,000 in cash and prizes for this contest by the National Watermelon Promotion Board, running July through August.

National Watermelon Promotion Board launches “Use the Whole Watermelon,” its largest consumer-focused campaign of the year.

The Winter Springs, Fla.-based National Watermelon Promotion Board is presenting a one-hour session on Feb. 24 on how the group is building watermelon demand through promotion.

When placed next to produce items, Tajin Seasonings increases sales, according to research conducted by Tajin in partnership with independent research firm DLG Research.

The U.S. Department of Agriculture (USDA) is seeking nominations of qualified watermelon producers and handlers for eight seats on the National Watermelon Promotion Board.

There were more shake-ups on PMG the second week of July, with cucumbers moving up to No. 1 and beans climbing from No. 6 the previous week to No. 2.

The first week of July brought a lot of shuffling of the top 20 produce items on Produce Market Guide, with some summertime specialties joining the ranks of standard favorites.

Summer is watermelon’s time to shine, and the 2021 Washington-grown watermelon season is shaping up nicely for Keystone Fruit Marketing, a division of Progressive Produce. 

Although things weren't all red, white and blue on PMG in the week leading up to the July Fourth holiday, seasonal favorites still stacked the top 20.

California melon shipments have come under pressure in recent years, with lower trending volume reported in the past five years.

It will be a summer of adventure for National Watermelon Promotion Board thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

For the past couple of weeks a certain specialty has been topping the charts on PMG — namely, loquat!

North Carolina produce shipments dipped slightly from 2019, U.S. Department of Agriculture statistics reveal.

The Giumarra Cos. completed an autonomous trucking test in partnership with San Diego-based autonomous trucking leader TuSimple and the nation’s largest cooperative food wholesaler, Associated Wholesale Grocers Inc.

The U.S. Department of Agriculture  Agricultural Marketing Service is proposing to revise the U.S. Standards for Watermelon to provide a common language for trade.

The Winter Springs, Fla.-based National Watermelon Promotion Board elected board member Jordan Carter of Cordele, Ga., as president at its virtual meeting March 6 — the first woman to hold this position.

The value of U.S. apple exports fell 11% in 2020, but government trade statistics show that orange exports increased in value by 8%.

Strawberries retained the No. 1 spot on PMG the week of Feb. 1, but apples rose from No. 8 the previous week to take the No. 2 slot.

Pummelos were finally knocked from their weeks-long run at No. 1 when strawberries took the top spot on PMG the week of Jan. 25.

The U.S. Department of Agriculture has appointed new members to the National Watermelon Promotion Board.

The National Watermelon Promotion Board, or watermelon.org, offers a fun video and informative retail kit at its booth at the Nov. 9-13 West Coast Produce Expo.

On the heels of strategic planning and virtual Board meeting, the National Watermelon Promotion Board is entering in to the fall and winter months well-positioned to strengthen demand for watermelon.

Generation Farms, Vidalia, Ga., has hired Mike Harris as watermelon sales director.

The National Watermelon Board received 220 entries for its annual display contest, and the board has named Powell’s Supermarket in Bay Roberts, Newfoundland and Labrador, Canada, as the grand prize winner for 2020.

Ayco Farms Inc., Pompano Beach, Fla., is starting its 15th offshore melon season in November.

Country Fresh is recalling fresh-cut watermelon for possible Listeria Monocytogenes contamination.

The National Watermelon Promotion Board, Winter Springs, Fla., has replaced a planned event in New York City with three virtual events promoting watermelon to food media and influencers.

Although pumpkin harvest has started, it’s still “The Growing Season” at Frey Farms, Keenes, Ill.

The National Watermelon Promotion Board has been working to keep watermelons on foodservice menus even as the COVID-19 pandemic changed the sector.

The National Watermelon Promotion Board, Winter Springs, Fla., is asking consumers to put their unique spin on the association’s recipes and carvings.

Generation Farms, Vidalia, Ga., has hired three in sales with histories in Georgia and Michigan vegetable deals, where the company is opening offices.

The National Watermelon Promotion Board is inviting retailers and commissaries to enter its Watermelon Retail Merchandising Contest.

Georgia watermelon season is peaking as July 4th nears.

Harvard Business School did a case study on Sarah Frey’s negotiations with Walmart to sell melons.

Honeydew melons knocked cucumbers off the top spot on PMG the week of June 8, with the vegetable falling to No. 4.