Latest News From West Coast Produce Expo

Seen and heard at West Coast Produce Expo — Part 4
Seen and heard at West Coast Produce Expo — Part 4

Following the Sustainable Produce Summit and a day in the desert learning and recreating, the 2023 West Coast Produce Expo ended on a high note, delivering an inspirational keynote and a bustling trade show.

Seen and heard at West Coast Produce Expo — Part 3
Seen and heard at West Coast Produce Expo — Part 3

From one-on-one conversations to a host of activities to educational programming and a lively expo floor, the 2023 West Coast Produce Expo at the JW Marriott Desert Springs Resort & Spa had something for everyone.

Seen and heard at Sustainable Produce Summit and West Coast Produce Expo — Part 2
Seen and heard at Sustainable Produce Summit and West Coast Produce Expo — Part 2

PALM DESERT, Calif. — Tamara Muruetagoiena looked across the crowd gathering in the ballroom of the JW Marriott Desert Springs Resort and Spa. There was much to learn at the two shows hosted by The Packer and PMG.

Seen and heard at West Coast Produce Expo — Part 2
Seen and heard at West Coast Produce Expo — Part 2

PALM DESERT, Calif. — Tamara Muruetagoiena looked across the crowd.

Seen and heard at West Coast Produce Expo — Part 1
Seen and heard at West Coast Produce Expo — Part 1

Scores of produce industry professionals soaked up the sun, fun, educational and networking opportunities at the 2023 West Coast Produce Expo, May 19-20, at the JW Marriott Desert Springs Resort & Spa.

West Coast Produce Expo turns 10
West Coast Produce Expo turns 10

This year’s West Coast Produce Expo features a keynote presentation from NFL Hall of Fame quarterback Steve Young, educational sessions, networking opportunities, farm tours and a multitude of worthwhile diversions.

Pretty Lady Vineyards to showcase new varieties at West Coast Produce Expo
Pretty Lady Vineyards to showcase new varieties at West Coast Produce Expo

The California-based grower-shipper will be showcasing new varieties Autumn King, Great Green, Scarlet Royal, Allison, Sweet Globe, Flame, Ivory, Autumn Royal and Kriss grapes at the West Coast Produce Expo on May 20.

Well-Pict gearing up for West Coast Produce Expo
Well-Pict gearing up for West Coast Produce Expo

Watsonville, Calif.-based Well-Pict is taking its trade show team to the West Coast Produce Expo, company officials say.

On Mariani Nut Co.’s 50th anniversary, it’s all about the marcona almond
On Mariani Nut Co.’s 50th anniversary, it’s all about the marcona almond

PALM DESERT, Calif. — Mariani Nut Co., Winters, Calif., known for its California almonds, is celebrating the 50th anniversary of the company. To make it that long, the company hasn’t stood still. Here's what's new.

Warren Packaging makes the most of sustainable materials
Warren Packaging makes the most of sustainable materials

PALM DESERT, Calif. — Sustainable packaging is top of mind for Phil Warren, owner of Warren Packaging Inc., Ontario, Calif.

Retail panel Part II: How Barons, Sprouts and Cardenas handle these produce challenges
Retail panel Part II: How Barons, Sprouts and Cardenas handle these produce challenges

Learn what these retailers at West Coast Produce Expo have to say about inflation’s effect on purchase behavior and retailer solutions and keeping produce shelves stocked with supply chain issues.

North Shore Living Herbs & Greens adds ‘Certified Sustainably Grown’ on labels
North Shore Living Herbs & Greens adds ‘Certified Sustainably Grown’ on labels

PALM DESERT, Calif. — The latest packaging designs on the products of North Shore Living Herbs and Greens, Thermal, Calif., have all sorts of useful information.

'Fresh Trends at Retail' panel reveals what your retailers are thinking: Part 1
'Fresh Trends at Retail' panel reveals what your retailers are thinking: Part 1

The first half of this panel discussion focuses on what four diverse retailers think about online shopping, convenience, local v. organic and top trends. Part II will include challenges, solutions and more.

Bo Jackson talks overcoming fear at West Coast Produce Expo
Bo Jackson talks overcoming fear at West Coast Produce Expo

The football and baseball great shared his secret for success in sports and life.

Panel says data and collaboration will help prepare for the unexpected
Panel says data and collaboration will help prepare for the unexpected

PALM DESERT, Calif. — There is no telling the future, but a group of industry panelists at The Packer’s West Coast Produce Expo considered ways of managing risk in the fresh produce business.

The Packer's 9th annual West Coast Produce Expo packed with energy, more than 1,000 attendees
The Packer's 9th annual West Coast Produce Expo packed with energy, more than 1,000 attendees

The two-day event kicked off with attendees and exhibitors taking to the golf course and pickleball courts at the JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif.

Dynamic retail panel to discuss fresh trends at WCPE
Dynamic retail panel to discuss fresh trends at WCPE

The 2022 West Coast Produce Expo, June 3-4, is expected to draw 400 top buyers, along with the industry’s leading growers and allied companies at the JW Marriott Desert Springs Resort and Spa in Palm Desert, Calif.

Wada Farms opens new markets in beans, quinoa
Wada Farms opens new markets in beans, quinoa

Wada Farms is getting into beans and quinoa.

Trinity Fruit offering retail display for stone fruit
Trinity Fruit offering retail display for stone fruit

Fresno, Calif.-based Trinity Fruit Co. is campaigning for “Peach, Love and Happiness” this stone fruit season, and it has a retail display available to go with its peaches, apricots, nectarines and plums.

New gourmet organic line coming from Peri & Sons
New gourmet organic line coming from Peri & Sons

Yerington, Nev.-based Peri & Sons Farms has a new gourmet organic line available in biodegradable and recyclable clam boxes.

Recyclable bag, biodegradable box among new packaging options for Fresh Energy dates
Recyclable bag, biodegradable box among new packaging options for Fresh Energy dates

Bakersfield, Calif.-based Atlas Produce & Distributors, which markets the Fresh Energy Medjool Dates brand, has two new sustainable packaging options.

West Coast Produce Expo brings industry together
West Coast Produce Expo brings industry together

Getting back together in person was more than satisfying for attendees of The Packer’s West Coast Produce Expo.

Packer Insight — West Coast Produce Expo, cherries, foodservice and more
Packer Insight — West Coast Produce Expo, cherries, foodservice and more

The Packer's editors cover key topics of the week, from cherry season expectations to the West Coast Produce Expo to foodservice trends to the pallet shortage, in this episode of Packer Insight.

2021 West Coast Produce Expo
2021 West Coast Produce Expo

Take a glimps at photos from the 2021 West Coast Produce Expo.

West Coast Produce Expo golf tournament draws crowd to sunny Las Vegas
West Coast Produce Expo golf tournament draws crowd to sunny Las Vegas

The Packer’s West Coast Produce Expo Golf Tournament was held the morning of May 18 at The Arroyo Golf Club in Las Vegas.

Calling All Buyers....
Calling All Buyers....

Did you know, West Coast Produce Expo has a special hosted buyer program?

The Packer announces the return of the West Coast Produce Expo
The Packer announces the return of the West Coast Produce Expo

West Coast Produce Expo 2021 is Tuesday May 18 – Wednesday May 19 at Red Rock Casino Resort and Spa, Las Vegas, NV.

2021 West Coast Produce Expo to be Held in Las Vegas This Year
2021 West Coast Produce Expo to be Held in Las Vegas This Year

The produce industry’s premier domestic networking event, West Coast Produce Expo (WCPE), is set for May 18-19, 2021, in  Las Vegas.

Post-Election 2020 - Discussion of Political and Legislative Issues

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Post-Election 2020 - Discussion of Political and Legislative Issues.

Continuing to Create Excitement in Stores

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Continuing to Create Excitement in Stores.

Opening stores and growing e-commerce in 2020
Opening stores and growing e-commerce in 2020

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Opening stores and growing e-commerce in 2020.

Online grocery and what's ahead
Online grocery and what's ahead

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Online Grocery and What's Ahead.

Shifting shopper behaviors present and future
Shifting shopper behaviors present and future

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Shifting Shopper Behaviors Present and Future.

Walmart's regenerative approach and what It means for suppliers
Walmart's regenerative approach and what It means for suppliers

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Walmart's Regenerative Approach and What It Means for Suppliers.

Developing your produce teams
Developing your produce teams

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Developing Your Produce Teams.

Community, Events and Fresh Produce
Community, Events and Fresh Produce

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of Lessons from Retail - Community, Events and Fresh Produce.

Adapting Your Business Plan and Goals for 2021 and Beyond
Adapting Your Business Plan and Goals for 2021 and Beyond

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of the keynote panel Adapting Your Business Plan and Goals for 2021 and Beyond.

Fresh Produce Marketing in the Time of COVID
Fresh Produce Marketing in the Time of COVID

Catch up on what you missed at The Packer's West Coast Produce Expo. Here's the full video of the keynote panel Fresh Produce Marketing in the Time of COVID.

Podcast — What the Biden administration could mean for produce
Podcast — What the Biden administration could mean for produce

Episode 23 of Tip of the Iceberg podcast features a panel discussion between Dave Puglia of Western Growers, Robert Guenther of United Fresh and Lance Jungmeyer of FPAA, moderated by The Packer's Tom Karst.

Sunkist Growers hosts virtual grove tour, offers marketing tools, tips
Sunkist Growers hosts virtual grove tour, offers marketing tools, tips

Valencia, Calif.-based Sunkist Growers gave a virtual orange grove tour at its booth at the Nov. 9-13 virtual West Coast Produce Expo.

West Coast Produce Expo Booth Briefs — Pure Flavor, Wholly Guacamole
West Coast Produce Expo Booth Briefs — Pure Flavor, Wholly Guacamole

Below are highlights from a few of the exhibitors at the virtual 2020 West Coast Produce Expo.

National Watermelon Promotion Board offers facts, figures to retailers
National Watermelon Promotion Board offers facts, figures to retailers

The National Watermelon Promotion Board, or watermelon.org, offers a fun video and informative retail kit at its booth at the Nov. 9-13 West Coast Produce Expo.

Packer Insight — Produce and politics, retailer insights, AFM
Packer Insight — Produce and politics, retailer insights, AFM

The Packer's editors discuss key topics of the week, including federal policy and leadership changes affecting produce; retailer insight at West Coast Produce Expo; and Avocados From Mexico's new Super Bowl strategy.

West Coast Produce Expo Booth Briefs — Grimmway, Purefresh, Mother Raw
West Coast Produce Expo Booth Briefs — Grimmway, Purefresh, Mother Raw

Here's what exhibitors were highlighting in their booths at West Coast Produce Expo.

Leaders look to new political era, hope for immigration reform

At the threshold of a new administration led by President-elect Joe Biden, industry lobbyists speaking at The Packer’s West Coast Produce Expo on Nov. 12 gave their best hopes for a Democrat-led White House.

Focus on fundamentals, says Rouses produce director
Focus on fundamentals, says Rouses produce director

How can retailers engage their communities with events that excite shoppers about produce during a pandemic in its ninth month?

Jeff Cady talks leadership, key attributes for produce roles at WCPE
Jeff Cady talks leadership, key attributes for produce roles at WCPE

Jeff Cady shared his takeaways on how 2020 has developed him as a leader, which characteristics are essential for different produce roles, and opportunities he’s taken to continue his development and that of his team.

Vanguard Direct readies for Peruvian grape season

Featuring all seedless grapes, Bakersfield, Calif.-based Vanguard Direct is entering is fourth season growing and sourcing Peruvian grapes for sale in North America, according to Gene Coughlin, vice president of sales.

West Coast Produce Expo Day 2 Recap
West Coast Produce Expo Day 2 Recap

Take a look at all the things West Coast Produce Expo in one place.

Brighter Bites mom shares how her cooking, eating habits changed
Brighter Bites mom shares how her cooking, eating habits changed

At the Brighter Bites booth at the Nov. 9-13 virtual West Coast Produce Expo, a short video featured a mom and her two children.