Romaine

This king of salad vegetables is popular across the board. At least 50% of consumers in every demographic group bought lettuce in the past year, with the exception of single shoppers. Consumers with three or more children at home comprised the group most likely to buy lettuce overall.

More data for Lettuce

Lettuce, romaine — F.o.b.s as of Oct. 17

ALL CALIFORNIA DISTRICTS — Shipments (390-384-389) —

SALINAS-WATSONVILLE, CALIF. — Movement expected about the same as the 341 units shipped the week of Oct. 17. Trading early moderate, late fairly active. Prices 24s slightly higher, hearts generally unchanged. Cartons 24s mostly $7.65-9.56; hearts 12 3-count packages mostly $10.50-11.56, 48s mostly $11.45-12.56. Organic cartons 24s $14-16.55; hearts 12 3-count packages mostly $12-16.55. Quality variable.

SANTA MARIA, CALIF. — Movement expected about the same as the 42 units shipped the week of Oct. 17. Trading moderate. Prices lower. Cartons 24s $8.85-10; hearts 12 3-count packages $8.45-11.50. Quality generally good.

OXNARD DISTRICT, CALIF. — Movement expected about the same as the 6 units shipped the week of Oct. 17. Trading early moderate, late fairly slow. Prices lower. Cartons 24s $6.25-7.95. Quality generally good.

WESTERN ARIZONA — Harvest expected to begin the week of Nov. 14. Quality expected to be generally good. FIRST REPORT. 

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