Ernie the Elephant is the star of the Get Crackin' campaign for Wonderful Pistachios.
Ernie the Elephant is the star of the Get Crackin' campaign for Wonderful Pistachios.

Wonderful Pistachios, the brand represented by computer-generated mascot Ernie the Elephant, has donated $100,000 to Save the Elephants.

The contribution goes to anti-poaching efforts in Africa and is in recognition of World Elephant Day (Aug. 12), according to a news release.

“Our spokes-elephant Ernie is a beloved member of the Wonderful Pistachios family who symbolizes the spirit of all elephants everywhere,” Adam Cooper, vice president of marketing for Los Angeles-based The Wonderful Co., said in the release. “This donation represents our commitment to protecting a truly wonderful species whose very survival is in jeopardy.”

The funding will support an anti-poaching boat unit, aerial anti-poaching patrols, real-time tracking of elephant herds and training of new anti-poaching rangers.

“Elephants are fast disappearing from the wild, and without urgent, international action they could be gone within a generation,” Iain Douglas-Hamilton, founder and president of Save the Elephants, said in the release. “This generous donation from Wonderful Pistachios will help us continue our critical mission to secure a future for elephants in harmony with people.”