Lemons were among the top fruits that consumers bought in the past year, coming in as the No. 5 fruit (after two ties for first and second place) and the No. 15 item overall of those studied in Fresh Trends 2019. The likelihood of a lemon purchase increased three percentage points from last year. 

Lemons were liked by people of all ethnicities; those in the “all other” category were a bit more likely to buy than those from other ethnic backgrounds.

Region played a role as well. Shoppers on both coasts were more likely to bring home lemons than those in the Midwest or South.

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This tart fruit was found more frequently in homes without kids, where 52% said they bought the citrus in the past year, than in households with kids, at 49%. 

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Consumers in the top income bracket earning more than $100,000 annually comprised the group most likely to buy lemons overall.

One-tenth of buyers said they chose organic product each time they made a lemon purchase. Twenty-eight percent of buyers reported making periodic organic lemon purchases in the past 12 months. 

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