Spinach was the second most popular item that consumers bought as organic at least some of the time, of those studied in Organic Fresh Trends 2020. (Kale was No. 1.) Purchasing patterns remained steady with last year, with more than one-third of spinach buyers (35%) saying they bought organic product at least some of the time.
Organic spinach sales enjoyed steady growth from 2017-2018, with marketers selling nearly $50 million more in organic spinach in 2018, even with the average retail price per pound slipping three cents during that time period, according to data from IRI/FreshLook Marketing. The percentage of consumers buying organic spinach continues to climb, as organic product comprised 42% of spinach sales in 2018.
The likelihood of a periodic organic spinach purchase decreased according to age, as was the case last year. More than half of the youngest spinach shoppers (54%) said they bought organic product at least some of the time, according to Organic Fresh Trends 2020.
Shoppers in the “all other” ethnic group, along with Asian consumers and those age 18-39, were among the most likely to always buy organic spinach. Caucasian consumers were among the least likely overall to buy, as was the case last year.